Thanks to the continuous growth and evolution of its fundamental technology, Augmented Reality is becoming more and more prevalent in the industrial world and will be essential for the future of logistics.
Logistics Reply offers its clients a framework for Augmented Reality App modelling and creation for Supply Chain Execution, in order to drive value for operations in different environments, from manufacturing and distribution centres to services and retail.
The real world is
augmented in real-time thanks to a set of added-value information for the execution of processes and services coming from the digital world. Texts, graphic elements, audio and virtual content augment the user experience, as users are in close connection with the operations they are following.
Aside from consumers' lives, Augmented Reality makes its entrance in the business world and finds a fertile breeding ground in logistic realities thanks to its high potential within environments in which workers are based
on the field and do not have immediate access to information, as well as tasks requiring one or both
hands to be free, along with
the operator's attention.
Customer experience is vital in augmented reality applications that – thanks to a
wearable user interface – leverage the user's senses aiming for an increasingly
intuitive man-machine interaction, making even repetitive and complex operations
engaging and immediate.
In order to maximise ease of use and enhance operational productivity, the application is strongly oriented towards a call to action to the operator, who is
guided through the use of elements interpreted as natural features, such as: graphic signs, colours, pulsations, etc., in a
context-sensitive mode, and minimising the need for a "call to choose."
The AR solution enhances and optimises the different technological components it deploys:
enabling an innovative, simplified, attractive and stimulating customer experience based on the following features:
The operating model on which the AR solution is based includes the following fundamental features:
and adds value in the following areas:>