Key Factors

Thanks to the continuous growth and evolution of its fundamental technology, Augmented Reality is becoming more and more prevalent in the industrial world and will be essential for the future of logistics.

Logistics Reply offers its clients a framework for Augmented Reality App modelling and creation for Supply Chain Execution, in order to drive value for operations in different environments, from manufacturing and distribution centres to services and retail.

The real world is augmented in real-time thanks to a set of added-value information for the execution of processes and services coming from the digital world. Texts, graphic elements, audio and virtual content augment the user experience, as users are in close connection with the operations they are following.

Aside from consumers' lives, Augmented Reality makes its entrance in the business world and finds a fertile breeding ground in logistic realities thanks to its high potential within environments in which workers are based on the field and do not have immediate access to information, as well as tasks requiring one or both hands to be free, along with the operator's attention.

Customer experience is vital in augmented reality applications that – thanks to a wearable user interface – leverage the user's senses aiming for an increasingly simpler and intuitive man-machine interaction, making even repetitive and complex operations engaging and immediate.

In order to maximise ease of use and enhance operational productivity, the application is strongly oriented towards a call to action to the operator, who is stimulated and guided through the use of elements interpreted as natural features, such as: graphic signs, colours, pulsations, etc., in a context-sensitive mode, and minimising the need for a "call to choose."

The AR solution enhances and optimises the different technological components it deploys:

• Location Services
• Mobility
• 3D Context Recognition
• Image Recognition
• Speech Recognition
• Gamification

enabling an innovative, simplified, attractive and stimulating customer experience based on the following features:

• Operator visual guide
• Step-by-step instructions
• Context sensitive
• Automatic data capture
• Vocal confirmation
• Real-time score feed-back and motivation

The operating model on which the AR solution is based includes the following fundamental features:

• Errors-free
• Hands-free
• Easy of operation
• Language independent navigation

and adds value in the following areas:>

• productivity: it enhances productivity also thanks to a strong orientation towards a system-driven model
• training: a decrease in training time for new operators and new tasks, enhancing interchange capabilities between processes and responding to unexpected events through the available labour force.
• quality: an increase in the quality of the work carried out, resulting in an increase of the quality of services offered
• motivation: an increase in labour force motivation and commitment, thanks also to the introduction of gaming elements