Artificial Intelligence

Best Practice

Simulation of consumer behavior with Generative AI and synthetic data

How to take the marketing of consumer goods to a new level with the help of synthetic data.

About us

4brands Reply is the industry expert for the consumer goods industry within the Reply Group. So that this can keep pace with the digital transformation, 4brands Reply looks at the individual value chain. In a holistic approach, the team supports a sustainable transformation process based on innovative IT technologies. Specifically, the offer includes both process consulting and system integration.

4brands Reply always focuses on the consumer, with the aim of creating a unique customer experience. In the implementation, the team relies on agile project methods based on Scrum. As a result, the requirement descriptions can be short and sweet from the user's point of view and prioritized and potential functional or technical changes flow into the development early and continuously.

As part of the Reply Group, 4brands Reply also has access to a comprehensive portfolio and the know-how of over 15,000 experts.

Jobs

We are hiring

We are always on the search for enthusiasts who want to question the existing, try out new ideas and achieve exciting goals by working together.

BECOME PART OF 4BRANDS REPLY

Price Sensing

Service

Smart insights into consumer prices

The competitive environment of consumer goods producers is often shaped by the end consumer price. If price information is both comprehensively recorded and managed directly in the company, both supply chain demand and promotion activities can be optimized in the long term. 4brands Reply offers a suitable solution with Smart Pricing, without third-party providers.

SAP APP CENTER

Product

Our app on SAP® Store

Raise sales potential with real-time perfect store analytics & on-demand retail execution with smartREX. The FMCG-tailored solution from 4brands Reply is now available on SAP® Store, the online marketplace for SAP and partner offerings. 

Endorsed on available on sap store badge

Digital Experience

Research

Leader in Digital Experience Services for four years in a row

Reply once again achieved a top ranking in this year's study by the market research company Lünendonk.

29.11.2023 - 30.11.2023 / HAMBURG

Event

LZ Strategy Day Digital Future with 4brands Reply

The LZ Strategy Day Digital Future will focus on the current top trends in digitalization for the grocery retail. Innovators and decision-makers from the industry will share exclusive insights into thematic worlds such as artificial intelligence, metaverse and retail media.

Agile project methodology

White Paper

Customer-centric success with Scrum

Today's competitive environment has become faster, more impatient and more technical. It is necessary to make progress quickly, reviewing and adapting it without sacrificing quality. 4brands Reply takes advantage of the Scrum agile project methodology to dynamically and flexibly deliver results with the highest value.

Customer-centric success with Scrum 0

13.09.2023 - 14.09.2023 / FRANKFURT

Event

4brands Reply at ECR Day 2023

4brands Reply is represented at ECR Day 2023 with their own booth. The experts provide insights into Next Generation Retail processes of an FMCG producer in their presentation on "Digital retail branches - Lever for sustainable process innovation at consumer goods manufacturers" on 13 September 2023.

05.07.2023 - 06.07.2023 / Frankfurt

Event

DSAG Theme Day: SAP Customer Experience 2023

DSAG Theme Days enable the exchange about SAP applications. Meet 4brands Reply and Syskoplan Reply at their booth on 05/07/2023 and learn how the experts can support you in the area of Customer Experience. Join the session "Customer Experience goes Utilities" on 06/07/2023 and get an introduction to SAP CX & BTP extensions for Utilities from the Power Reply experts.

16.05.2023 - 25.05.2023 / Orlando / Barcelona

Event

SAP Sapphire 2023

Reply will participate in SAP Sapphire 2023 to showcase technology solutions that can help businesses optimize their operations, enhance their customer experiences, and drive growth.

17.04.2023 - 21.04.2023 / HANNOVER

Event

Spike Reply at Hannover Messe 2023

Spike Reply will be at Hannover Messe 2023 from 17 to 21 April. The cybersecurity experts will show which new security risks Industry 4.0 brings and how to safeguard the values and privacy of people, companies and processes against them. Visit us in the Industrial Security Circus in Hall 16, D04/9.

29.03.2023 - 30.03.2023 / MUNICH

Event

IT Symposium 2023: Software-Driven Car

The IT symposium 2023 focuses on the topics of cyber security and software-driven cars. Join Spark Reply and Autonomous Reply for their speech on “A new architecture for Software Defined Vehicles for a better User Experience? Challenges and opportunities.” on 30 March 2023.

31.01.2023 - 02.02.2023 / Barcelona

Event

IoT Solutions World Congress 2023

Sense Reply and Storm Reply participate at the IoT Solutions World Congress 2023 event. Experts and innovators will share their expertise and use cases on disruptive technologies such as the Internet of Things, Artificial Intelligence, Digital Twins, Augmented Reality and Quantum Computing .

26.02.2023 - 02.03.2023 / Düsseldorf

Event

EuroShop 2023 with 4brands Reply

4brands Reply is represented at EuroShop 2023, the trade fair for retail technologies and innovations in the industry. Meet the experts together with SAP at the partner booth of SES-imagotag in hall 6, booth G41. Under the headline "Smart Store Breakthrough Experiences", new innovations on the topic "smart store" are presented.

Case Study

Somet Energia chooses Oracle Cloud Infrastructure

Somet Energia expands its IT infrastructure in the Oracle Cloud with the design and development of new services related to the world of payments, thanks to the support of Red Reply.

Somet Energia chooses Oracle Cloud Infrastructure 0

Sales & Community Cloud e Einstein Analytics

Best Practice


ITALIAN FINANCIAL INSTITUTION

Implementa una nuova Area Riservata dedicata alle imprese su scala micro e macro caratterizzata da una duplice funzione sia consultiva che dispositiva grazie ad Arlanis Reply.


ITALIAN FINANCIAL INSTITUTION 0

29.11.2022 / AWS

News & Communication

Reply recognized by AWS as SI Partner of the Year EMEA and Security Partner of the Year EMEA winner

Reply, which specializes in new communication channels and digital media, is excited to announce it is the recipient of a 2022 Regional and Global AWS Partner Awards, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS).

Digital Assets

Article

A digital future for assets

The opportunities created by digital assets, combined with a push by regulators and the new processes enabled by blockchain, have the potential to profoundly transform the financial services market.

A digital future for assets

 0

22.11.2022

Press Article

Creating remarkable customer experience by understanding customer intent

Katie Routledge, Manager, Retail Reply explains the most effective strategies for building a remarkable, digitally enabled customer care experience that enables retailers to maximise each customer interaction at The Retail Bulletin.

02.12.2022 / Milan / Rome

Event

STUDENT TECH CLASH - METAVERSO

The Reply Student Tech Clash is the international students’ idea generation event organised by Reply and dedicated to all students coming from the best universities. Participation is open to all students from Università di Milano Bicocca, Politecnico di Milano and Università di Roma Sapienza.

GO TO THE WEBSITE

studentclash.reply.com

01.12.2022 / WEBINAR

Event

Cutting-edge methods to support service employees

In this session, the Syskoplan Reply experts highlight three key topics that enable employees to be as well informed as possible and increase the synergy between user acceptance and data maintenance.

24.11.2022 / WEBINAR

Event

SAP Sales & Service Cloud Update 2208 and 2211

In this webinar, the Syskoplan Reply experts summarize the new features of the SAP Sales and Service Cloud release 2208 and 2211, including Field Service Management. The experts give an impression of how to leverage them for your sales and service teams and they highlight their favorite new release features.

05.07.2022 / WEBINAR

Event

SAP Commerce with Spartacus

The latest addition to the SAP e-commerce world is Spartacus, the new storefront alternative. It enables companies to develop their web shop directly in a mobile-first approach. Join this Syskoplan Reply Webinar and get a quick overview of SAP Commerce, dive into Spartacus and get to know its benefits.

14.11.2022

Financial News

The Board of Directors approves the quarterly financial report as of 30 September 2022

Today, the Board of Directors of Reply [EXM, STAR: REY] approved the results as at 30 September 2022.

09.11.2022 / ONLINE

Event

Microsoft Expert Summit 2022

Cluster Reply is exhibiting at the digital Microsoft Expert Summit 2022. Join the free conference and visit Cluster Reply's digital booth. Learn how Cluster Reply's Microsoft experts can help you to digitally transform your business with a complete Cloud Managed Services solution.

04.11.2022

News & Communication

Reply is once again at the top of the Lünendonk "Digital Experience Services" study

Reply is one of the leading full-service providers for Digital Experience Services (DXS) in the new study "The Market for Digital Experience Services in Germany 2022" released by the market research company Lünendonk.

02.11.2022

News & Communication

InstantCar, the innovative car loan that offers instant approval by FCA Bank, was awarded as “Digital Innovation of the year” during the Motor Finance Europe Awards 2022

InstantCar, the innovative car loan that offers instant approval by FCA Bank, was awarded as “Digital Innovation of the year” during the Motor Finance Europe Awards 2022.

09.11.2022 / BERLIN

Event

SAP Customer Experience Live: Exec Connect

At SAP CX Live, learn how SAP can help see the world from your customers' perspective. Meet the experts from Syskoplan Reply at SAP CX Live and join the panel discussion "Service Process Template at GEA Group".

Digital Experience

Research

Leader in digital experience services for the third time

Reply is one of the leading full-service providers for Digital Experience Services (DXS) in the new study by the market research company Lünendonk "The Market for Digital Experience Services in Germany 2022".

07.11.2022

News & Communication

Fabric and Reply join forces to elevate Fabric’s Robotic Capabilities

Fabric and Reply announced today that they have entered into a strategic partnership to offer brands and retailers a seamless integration to a single point solution for a warehouse management system (WMS) and automated robotic fulfillment.

26.10.2022

News & Communication

Reply Totem named Best Italian Organization at the IIDEA Italian Esports Awards

Reply Totem has been named Best Italian Organization at the IIDEA Italian Esports Awards, the trade association of the video game industry in Italy.

micro-fulfillment

Case Study

Lea Reply™ empowers fabric to boost the capabilities of micro-fulfillment centres

With the aid of LEA Reply™, our digital, cloud-native, supply chain execution platform, we have empowers Fabric, a company specialising in automated micro-fulfillment, to transform its business and bring its robotics capabilities to the highest levels in terms of flexibility and automation.

Lea Reply™ empowers fabric to boost the capabilities of micro-fulfillment centres 0

08.11.2022 - 10.11.2022 / Nürnberg

Event

SPS Smart Production Solutions 2022

With the IOT Innovator Framework, Storm Reply offers a fast and efficient path to IoT solutions with AWS, tailored to individual needs. Visit the Storm Reply experts at the AWS booth at SPS - Smart Production Solutions and learn more about how you can build competitive advantages with AWS.

Blog

Microsoft Ignite 2022 – Event Recap

A look back on the key takeaways from the 2022 edition of Microsoft Ignite that took place between 12-13 October around the world and online.

09.11.2022 / WEBINAR

Event

Cloud-native Warehouse Management System: What is it?

With the cloud-native software for all warehouse management processes, the user is always up-to-date, remains flexible and ensures the best data security. During the session at LogiMAT.digital, the Logistics Reply experts provide insights into their supply chain software LEA Reply and present the benefits that users can generate from it.

17.10.2022 - 20.10.2022 / Amsterdam

Event

Blue Reply at Alteryx Inspire EMEA 2022

Meet Blue Reply at Alteryx Inspire EMEA 2022 in Amsterdam. In the presentation "Alteryx Server @Wacker Chemie AG: Use the Full Potential" on 20 October, Wacker Chemie and Blue Reply present how Blue Reply and the Alteryx platform have enabled Wacker Chemie to optimize data collaboration and increase efficiency.

19.10.2022 / Dresden

Event

Storm Reply at AWS Community Day DACH 2022

Storm Reply is a co-organizer of the AWS Community Day DACH 2022, which takes place on 19 October 2022 in Dresden. The event for the community provides interesting insights into all topics from the world of AWS.

13.10.2022 / Warsaw

Event

Salesforce Live with Arlanis Reply

Salesforce Live Event 2022 is an opportunity to share innovation and bring companies and customers together to share their experiences with an integrated CRM platform, Salesforce Customer 360. Meet Arlanis Reply, Salesforce Partner since 2005, at the Salesforce Live Event and exchange ideas with the experts.

10.10.2022

News & Communication

Logistics Reply and Fraunhofer IML cooperate within the framework of the "Performance Centre Logistics and IT"

Logistics Reply supports the Fraunhofer Institute for Material Flow and Logistics (IML) and provides the LEA Reply™ Warehouse Management System (WMS) in the new "Picking Lab".

17.10.2022 - 20.10.2022 / Chicago

Event

Sitecore Symposium 2022

This year’s conference will have four breakout tracks, featuring 100+ sessions with top global brands.
Reply experts join Sitecore’s biggest event of the year and present their solutions for digital experience marketers, developers and business leaders.

06.10.2022

News & Communication

Spike Reply, Live Reply and Glue Reply named “Partner of the Year” at Kong’s Partner Summit 2022

Reply announced today that its companies Spike Reply, Live Reply and Glue Reply have been awarded in the EMEA category of the 2022 Partner of the Year Awards from Kong Inc., the cloud native API company.

12.10.2022 - 13.10.2022 / Digital and In-person

Event

Microsoft Ignite 2022

Join Cluster Reply, Solidsoft Reply, Valorem Reply and WM Reply and discover how you can leverage the Microsoft technology stack to unleash innovation – from Modern Workplace to Robotics, from Metaverse to IoT, from AI to Cybersecurity and more.

Employee Experience

Video

EDF and WM Reply: Building an Intranet with Purpose

EDF, one of the UK's largest providers of energy, wanted an Intranet that would improve the Employee Experience for their people and would tie back to thier mission to Net Zero. With that goal in mind, ENZO was born. WM Reply helped EDF build a modern intranet with SharePoint Online and enhance the features and functionality with WM's bespoke Web Parts for SharePoint, The Accelerator.

cloud

Service

Accelerate your digital transformation with Reply and Microsoft

Consulting and managed services to boost your digital transformation. Gain efficiency and flexibility with cloud adoption and automation.

Learn more about Reply and Microsoft’s partnership