Artificial Intelligence

Best Practice

Simulation of consumer behavior with Generative AI and synthetic data

How to take the marketing of consumer goods to a new level with the help of synthetic data.

About us

4brands Reply is the industry expert for the consumer goods industry within the Reply Group. So that this can keep pace with the digital transformation, 4brands Reply looks at the individual value chain. In a holistic approach, the team supports a sustainable transformation process based on innovative IT technologies. Specifically, the offer includes both process consulting and system integration.

4brands Reply always focuses on the consumer, with the aim of creating a unique customer experience. In the implementation, the team relies on agile project methods based on Scrum. As a result, the requirement descriptions can be short and sweet from the user's point of view and prioritized and potential functional or technical changes flow into the development early and continuously.

As part of the Reply Group, 4brands Reply also has access to a comprehensive portfolio and the know-how of over 15,000 experts.


We are hiring

We are always on the search for enthusiasts who want to question the existing, try out new ideas and achieve exciting goals by working together.


Price Sensing


Smart insights into consumer prices

The competitive environment of consumer goods producers is often shaped by the end consumer price. If price information is both comprehensively recorded and managed directly in the company, both supply chain demand and promotion activities can be optimized in the long term. 4brands Reply offers a suitable solution with Smart Pricing, without third-party providers.



Our app on SAP® Store

Raise sales potential with real-time perfect store analytics & on-demand retail execution with smartREX. The FMCG-tailored solution from 4brands Reply is now available on SAP® Store, the online marketplace for SAP and partner offerings. 

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Digital Experience


Leader in Digital Experience Services for four years in a row

Reply once again achieved a top ranking in this year's study by the market research company Lünendonk.

29.11.2023 - 30.11.2023 / HAMBURG


LZ Strategy Day Digital Future with 4brands Reply

The LZ Strategy Day Digital Future will focus on the current top trends in digitalization for the grocery retail. Innovators and decision-makers from the industry will share exclusive insights into thematic worlds such as artificial intelligence, metaverse and retail media.

Agile project methodology

White Paper

Customer-centric success with Scrum

Today's competitive environment has become faster, more impatient and more technical. It is necessary to make progress quickly, reviewing and adapting it without sacrificing quality. 4brands Reply takes advantage of the Scrum agile project methodology to dynamically and flexibly deliver results with the highest value.

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13.09.2023 - 14.09.2023 / FRANKFURT


4brands Reply at ECR Day 2023

4brands Reply is represented at ECR Day 2023 with their own booth. The experts provide insights into Next Generation Retail processes of an FMCG producer in their presentation on "Digital retail branches - Lever for sustainable process innovation at consumer goods manufacturers" on 13 September 2023.

05.07.2023 - 06.07.2023 / Frankfurt


DSAG Theme Day: SAP Customer Experience 2023

DSAG Theme Days enable the exchange about SAP applications. Meet 4brands Reply and Syskoplan Reply at their booth on 05/07/2023 and learn how the experts can support you in the area of Customer Experience. Join the session "Customer Experience goes Utilities" on 06/07/2023 and get an introduction to SAP CX & BTP extensions for Utilities from the Power Reply experts.

16.05.2023 - 25.05.2023 / Orlando / Barcelona


SAP Sapphire 2023

Reply will participate in SAP Sapphire 2023 to showcase technology solutions that can help businesses optimize their operations, enhance their customer experiences, and drive growth.

17.04.2023 - 21.04.2023 / HANNOVER


Spike Reply at Hannover Messe 2023

Spike Reply will be at Hannover Messe 2023 from 17 to 21 April. The cybersecurity experts will show which new security risks Industry 4.0 brings and how to safeguard the values and privacy of people, companies and processes against them. Visit us in the Industrial Security Circus in Hall 16, D04/9.

29.03.2023 - 30.03.2023 / MUNICH


IT Symposium 2023: Software-Driven Car

The IT symposium 2023 focuses on the topics of cyber security and software-driven cars. Join Spark Reply and Autonomous Reply for their speech on “A new architecture for Software Defined Vehicles for a better User Experience? Challenges and opportunities.” on 30 March 2023.

31.01.2023 - 02.02.2023 / Barcelona


IoT Solutions World Congress 2023

Sense Reply and Storm Reply participate at the IoT Solutions World Congress 2023 event. Experts and innovators will share their expertise and use cases on disruptive technologies such as the Internet of Things, Artificial Intelligence, Digital Twins, Augmented Reality and Quantum Computing .

26.02.2023 - 02.03.2023 / Düsseldorf


EuroShop 2023 with 4brands Reply

4brands Reply is represented at EuroShop 2023, the trade fair for retail technologies and innovations in the industry. Meet the experts together with SAP at the partner booth of SES-imagotag in hall 6, booth G41. Under the headline "Smart Store Breakthrough Experiences", new innovations on the topic "smart store" are presented.

Case Study

Somet Energia chooses Oracle Cloud Infrastructure

Somet Energia expands its IT infrastructure in the Oracle Cloud with the design and development of new services related to the world of payments, thanks to the support of Red Reply.

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Sales & Community Cloud e Einstein Analytics

Best Practice


Implementa una nuova Area Riservata dedicata alle imprese su scala micro e macro caratterizzata da una duplice funzione sia consultiva che dispositiva grazie ad Arlanis Reply.


29.11.2022 / AWS

News & Communication

Reply recognized by AWS as SI Partner of the Year EMEA and Security Partner of the Year EMEA winner

Reply, which specializes in new communication channels and digital media, is excited to announce it is the recipient of a 2022 Regional and Global AWS Partner Awards, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS).

Digital Assets


A digital future for assets

The opportunities created by digital assets, combined with a push by regulators and the new processes enabled by blockchain, have the potential to profoundly transform the financial services market.

A digital future for assets



Press Article

Creating remarkable customer experience by understanding customer intent

Katie Routledge, Manager, Retail Reply explains the most effective strategies for building a remarkable, digitally enabled customer care experience that enables retailers to maximise each customer interaction at The Retail Bulletin.

02.12.2022 / Milan / Rome



The Reply Student Tech Clash is the international students’ idea generation event organised by Reply and dedicated to all students coming from the best universities. Participation is open to all students from Università di Milano Bicocca, Politecnico di Milano and Università di Roma Sapienza.


01.12.2022 / WEBINAR


Cutting-edge methods to support service employees

In this session, the Syskoplan Reply experts highlight three key topics that enable employees to be as well informed as possible and increase the synergy between user acceptance and data maintenance.

24.11.2022 / WEBINAR


SAP Sales & Service Cloud Update 2208 and 2211

In this webinar, the Syskoplan Reply experts summarize the new features of the SAP Sales and Service Cloud release 2208 and 2211, including Field Service Management. The experts give an impression of how to leverage them for your sales and service teams and they highlight their favorite new release features.