Booksy, the enterprise app that allows companies to deal with bookings online, has announced that it has secured financing of $4.2m.
OpenOcean was the primary investor in this funding round, with Investible (an early-stage investor and business builder from Australia) and Nomad Fund (based in Poland) also committing. Booksy is set to use this fresh financing for investment in new functionalities, such as improved systems for reporting, and the provision of in-app payment features.
The app can be considered as a form of Software-as-a-Service aimed at companies whose business model is reliant on taking appointments. It allows these firms to deal with client-facing schedules, such as using the mobile Booksy app, to accept and record appointments. The basic idea is that these businesses will gradually persuade their customers to deploy the app for bookings, instead of doing so in person or by telephone.
The benefits of this for the companies include increased engagement and a more efficient process for handling bookings. This is because it lets companies take bookings at any time, rather than just during standard working hours.
Stefan Batory, the CEO, stated that: “Most of them work with their hands, so they can’t answer phone calls when they have clients in and don’t want to answer them when out of work. On the other hand, clients want to book appointments 24x7 (up to 60 per cent of appointments are made outside of working hours of our businesses.”
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