Customer experience is where brands now compete

The corporate world is awash with buzzwords that come and go, but customer experience (CX) is more than mere hype — it is here to stay. There is a worrisome discrepancy between customers' expectations and the experience brands deliver. The most successful brands realise this and now create their CX strategy from a customer-centric point of view. As a consequence, they’re seeing improved loyalty and reduced price sensitivity. Their customers are happy to pay more for the experience and stick around longer.

When you put the customer experience at the centre of your approach, you’ll better meet their wants and needs. As a natural result, they are more likely to purchase from you without worrying about the price and they’ll come back more often. More than that, they’ll become brand advocates. At Open Reply, we specialise in helping brands use deep insights and technology to create leading-edge customer experiences.