Monsoon & Accessorize

The development to mobile and tablet E-commerce.

Monsoon& Accessorize

Monsoon is a well-established British retailer, that designs and sells womenswear ranging from sophisticated evening to casual day wear, with an emphasis on heritage, quality and ethical trading.

As a premium brand, Monsoon was quick to recognise the shift in consumer online engagement from desktop to mobile, and tablet.

Planned development was designed with the brand’s goals in mind, ensuring to develop visually stunning, engaging solutions. With mobile and tablet being key areas of development, we evaluated ways to improve the user's experience, from navigation to payments.

As a long-term partner of Monsoon, Open Reply has led the brand’s evolution into a mobile and tablet E-commerce retailer.

Ultimately Monsoon & Accessorize goal was to improve customer interaction with the brand; targeting online conversion rates across the UK and global market, and thus building a competitive brand presence.

Accessorize the sister brand to Monsoon had equal development regarding the redesign of the E-commerce platform.

Our team has worked collaboratively for both brands to present a seamless, structured website for customers that also purchase from Accessorize. Open Reply continues to work with Monsoon & Accessorize to ensure on-going development of their E-commerce platform. The results were continued YoY performance uplifts, substantial increase in conversion by 27.5%, and revenue exceeding forecasted targets.