The management of the digital presence of a sales network inevitably raises the issue of the time needed to perform a specific activity sequentially for each of the stores involved in the project. To be effective, a programme of this type requires every local business to be managed as if it were to all intents and purposes a customer in its own right, with its own personalised touch points and advertising campaigns. Taking as an example the delivery of advertising campaigns, this approach requires a lot of time to be spent on repetitive, low value-added activities, such as:
Configuration and activation of ad services for each point of sale
Continuous updating of campaigns in accordance with changes to the business network (i.e. store closures or new openings)
The frequent need to monitor creative activities to ensure consistency between the central and local messages, both in terms of the products and the offers communicated
To meet this need for scalability and efficiency, Like Reply has developed BLocal, an in-house platform that allows brands to easily enable and manage digital media advertising services for their network.
The platform is presented in the form of a marketplace, from which individual points of sale can purchase and customise their own ad services that the brand has previously configured and released to the store.
Contact the Like Reply team for more information or a demo.