SEO Training for editorial teams and individual users: Increase traffic to your website

Enabling editorial teams to produce SEO-friendly content is an important step for a website or newspaper to improve the positioning of their content and website.

Find out more about editorial training for individuals and teams.

Do you want to find out how to improve your website's ranking on Google? Do you want to provide your editorial team with the tools to create SEO-friendly articles? Do you want to learn onsite and offsite SEO techniques to apply to your projects? If the answer is yes, then you're ready for our SEO training!


Our SEO training is tailored to suit your needs and those of your business.


Our courses are divided into two types:

  • Group SEO training for editorial teams
  • Individual SEO training

Contact us now for more information on our training courses!

What is the purpose of SEO training for editors?


Editorial teams produce dozens of articles a day. This is a very important source for indexing potential new keywords, generating traffic and boosting your website's trust factor. External optimisation (i.e. by SEO consultants) on such a volume of articles is costly and involves a lot of effort, not to mention the time required to publish them. That's why we recommend SEO copywriting and keyword analysis training for editorial teams to integrate all the SEO benefits into the content production process.


The training module is structured to provide you with a set of SEO skills to allow you to independently manage your daily website editing and content optimisation activities, with a view to improving the visibility of news and articles in the organic results of search engines. The training course starts with some theory to help you understand how a search engine works and the elements that influence it. A significant portion of the training is devoted to practical exercises using real examples from the website and the editorial team's everyday activities.


We will show you how to effectively perform the following tasks:

  • Information needs analysis
  • Keyword research
  • Topic discovery to create new content
  • SEO optimisation of metadata (title, description)
  • SEO optimisation of text and heading tags
  • Elements of SEO copywriting
  • Internal link management
  • Link building techniques
  • Using follow, nofollow, noindex and canonical tags

Practical activities will make use of the tools that editors use everyday, i.e. first-party tools such as Google Search Console, Google Analytics and free software, and third-party tools such as SEMrush or SEOZoom, where applicable. The SEO course for editorial teams is eight hours, divided into two sessions. After the training is completed, we will perform a sample check of the editorial work carried out to identify any issues and provide timely feedback.

SEO training is delivered individually and focuses on your specific website or project (if it is active). It is organised as on-the-job training focusing on a website of your choice and will cover the following topics:

  • Analysing the SEO competitive environment
  • Performing a full technical and semantic audit
  • Understanding the SEO factors that affect positioning
  • Advice and approaches for optimisation of macro SEO aspects
  • Analysing the existing editorial strategy to evaluate improvements
  • Defining an actionable link building strategy
  • Assessing the different forms of paid traffic

In this way, in addition to the benefit of a highly specialised SEO training course, you will be able to perform a full audit and identify your SEO strategy, which will form the basis of your site optimisation activity. The course lasts eight hours and can be divided into four sessions to allow you to progressively absorb the concepts and test them on your website between one session and the next.


Contact us now for more information on our training courses!