,allowExpansion)
From SAP Marketing Cloud to Microsoft Dynamics 365 Customer Insights
A structured and secure approach to strengthen customer data intelligence and marketing effectiveness, ensuring operational continuity and ecosystem evolution, while respecting existing data, processes, and integrations.
the challenge
Rethinking the marketing ecosystem
For companies using SAP Marketing Cloud, there is a growing need to manage the entire marketing ecosystem — including data, consents, campaigns, and integrations — while preserving existing investments and adopting a platform capable of supporting evolving customer engagement needs over time, thereby reducing the risk of functional and technological misalignment in a context of limited platform evolution.
,allowExpansion)
)
the solution
From complexity to a unified ecosystem
We leverage our proven experience to guide companies through a secure and seamless migration from SAP Marketing Cloud to Microsoft Dynamics 365 Customer Insights, combining strategic vision, data expertise, and operational continuity.
Our goal is to build a unified, data-driven customer ecosystem that consolidates fragmented data, enhances actionable insights, and enables more effective cross-channel engagement initiatives.
A method built on experience
Our methodology is based on four key pillars, emerged from field experience and designed to ensure a governed and sustainable transition.
The approach is designed to support companies in a structured migration, capable of maintaining operational continuity, architectural solidity, and enhancing existing assets.
Data, intelligence, and continuity
With Cluster Reply’s experience, the migration to Microsoft Dynamics 365 Customer Insights becomes a structured journey designed to modernize the marketing ecosystem while ensuring continuity with the existing environment.
This approach enhances available data assets, seamlessly integrates the new platform into the application landscape, and supports companies in evolving toward a more data-driven and sustainable marketing model over time.
360° customer view in real time
Microsoft Dynamics 365 Customer Insights enables a unified, real-time customer view based on consistent and controlled data, allowing for advanced segmentation and event-based engagement initiatives.
)
Artificial Intelligence and Copilot
The functionalities of Copilot and the integration with Azure OpenAI Service introduce advanced artificial intelligence capabilities applied to marketing, from predictive segmentation to operational suggestions, to the creation of customer journeys through natural language.
,allowExpansion)
Native Microsoft ecosystem
The platform natively integrates with the Microsoft ecosystem – including Outlook, Teams, Power BI, Power Automate, Power Apps e Dataverse – as well as SAP systems and third-party data sources, promoting architectural consistency, scalability, and a truly integrated approach between data, processes, and technologies.
,allowExpansion)
Continuity and innovation
The adoption of Microsoft Dynamics 365 Customer Insights allows access to a constantly evolving platform, keeping the marketing ecosystem aligned with future needs and benefiting from continuous investments in features, performance, and advanced engagement models.
,allowExpansion)
The starting point: defining the migration path that best suits your context
With us, companies embark on a structured migration journey tailored to their specific context, available data, and business objectives.