Best Practice

All the analytics for a marketing campaign using the Mailup Connector for Dynamics 365

Scenario

Integration and marketing automation

The project context is defined by those customers who have a subscription to Microsoft Dynamics 365 or a MailUp subscription (possibly both) and are interested in integrating the two platforms to obtain a new and complete marketing automation suite capable of sending emails/sms and tracking every customer interaction, such as clicks, opens, and bounces.

SOLUTION

Mailup Connector for Dynamics 365

Cluster Reply has developed a connector that allows users to integrate advanced features for sending emails and SMS directly from their CRM, using a dedicated subscription.

The connector also allows for the automatic saving of statistics related to sends, receives, opens, and clicks, simplifying data management within the platform.

The connector is available in two versions:

  • Light: a free version designed as a trial to test the basic functionalities and assess its effectiveness against the client's needs.

  • Pro: an advanced solution, installable on any computer or server, or manageable in the cloud. This version allows for mass communication sending and automatically synchronizes statistical information between systems, minimizing user manual interaction.

MailUp

MailUp is an Email Marketing platform, used by over 10,000 clients for single or mass communications, Emails, newsletters, and SMS. It accounts for about 14 billion emails sent per year. Completely through a web browser, this console allows for the creation, sending, automation, and monitoring of multichannel campaigns.