Experience the potential of artificial intelligence for smart and future-proof business decisions! With the SAP Business Data Cloud, you can create a secure and efficient basis for seamlessly integrating AI into your business processes.
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Best Practice
Artificial Intelligence in
E-Commerce: Work more efficiently, sell better
From marketing to customer service to interaction with digital products – AI is already more than just a trend in commerce. We show you how modern retail companies can use AI effectively.
Content Creation
Productivity boost
for marketing teams
One of the biggest levers for AI deployment lies in content creation. Especially in online shops with a wide range of products, it is a challenge to produce consistent and engaging content. AI tools help here by automatically generating product descriptions, advertising texts or social media posts from structured data.
This not only uses product-related data: a few instructions combined with proprietary knowledge can quickly prepare relevant information for use on websites. This way, products that previously received little attention can also come into the spotlight. After creation comes preparation: AI tools can also impress in translations or adapting content for different target audiences, significantly shortening existing workflows.
The result
Less manual work, shorter production times and consistent communication across all channels.
Automated Customer Service
Available 24/7
AI-powered chatbots and virtual assistants have become an integral part of our daily lives and modern service offerings. Pre-trained assistants often answer frequently asked questions, guide customers through the ordering process or provide help with issues. Well-trained variants provide information about the nuances of complicated products and their specific features. Thanks to advanced speech recognition, these systems can now deliver much more than just simple, pre-made responses.
They understand context, recognize moods and provide proactive support – for example, with abandoned purchases or frequent returns. The advantage: customers feel more quickly attended to and service teams are significantly relieved – 24 hours a day, 7 days a week. The multilingual capabilities of large models also offer the advantage that multiple languages are supported without special configurations. With a few simple tricks, knowledge is provided in a single language and can be directly used in an international context.
AI also enables new forms
of interaction with websites and online shops.
Shop intuitively
Visual search and Voice Commerce
In visual search, users upload a photo and instantly receive similar or exactly matching items from the shop. Especially in the fashion, furniture and lifestyle sectors, this is a real game changer: inspiration from the real world can be seamlessly translated into online purchases. Moreover, more and more customers are using voice assistants like Alexa or Google Assistant to place orders or obtain information. This trend is also slowly making its way into online shops.
Here, multiple tasks can be handled by artificial intelligence: in addition to 'speech to text' and 'text to speech' - in several supported languages - the interpretation of the request and the selection of suitable tools in the background ensure a more accessible and comfortable shopping experience.
Seize opportunities, know risks
Amid all the enthusiasm for the new possibilities, one thing should not be forgotten: the use of AI in commerce also brings responsibility. Data protection, transparency and algorithmic fairness are important issues. The European "AI Act" mandates the classification of use cases into risk categories, as well as a labeling and training obligation.
Customers must be able to understand how their data is used and how AI-based decisions are made. In the workplace, it is also important to design the use of AI in a way that supports employees – and does not replace them. The best results occur where humans and machines work together meaningfully. AI takes over repetitive tasks, while creativity, empathy and strategy remain with humans.
Efficient, customer-oriented, future-proof
Artificial intelligence offers enormous potential for trade: for more efficient workflows, for better customer experiences and for innovative services that provide real added value. Those who understand AI not just as a technological tool but as a strategic building block can position themselves decisively in the competition. The path to this begins with small, targeted applications – and the openness to rethink work methods.
Syskoplan Reply supports you in integrating AI technologies purposefully into your commerce processes – from strategy to concrete implementation.
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Syskoplan Reply specializes in consulting and implementing SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably supports companies on their journey into the digital future. At the center is the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the tailored concepts of the experts, companies secure crucial competitive advantages. They benefit from innovation, agility, and extensive project experience across various industries. The portfolio of Syskoplan Reply encompasses all facets of modern SAP architectures.