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Best Practice

ENABLEMENT AND DISTRIBUTION FOR TELCO PRODUCTS

FOCUS ON: Telco & Media,

When a multinational telecommunication company provides applications for a unique user experience, a strong coordination between the central distributor and its global markets is required. Live Reply has created a managed service to address these needs.

A multinational telecommunication company distributes their consumer applications by customizing phones, purchased in their brand stores or in other retail shops. The consumer applications are available on different app-stores to meet penetration targets.

A tailored solution, which is initiated the minute the phone starts up, offers a unique user experience through services and applications for the end users. To get this goal, a strong coordination between the central distributor and its global markets is required.

CUSTOMER'S GOALS

Different markets make different devices available and provide dedicated content through applications. The branded consumer applications have to be available with tailored content:

  • For all clients
  • At any time
  • Through all the channels

THE CHALLENGES

  • Wide range of supported devices, up to 80 per year, across the customer’s worldwide markets
  • Time to market parity requiring additional effort in ensuring the device and content readiness
  • Getting the customer’s organizations to work in synergy
  • Fast evolution of mobile operating systems
  • Continuous evolution of the customer’s products and services

LIVE REPLY’S SOLUTION

Live Reply has created a managed service to address these needs. The activities include process definition and coordination, device roadmap management, application verification and publishing, and support to rollout across the global markets.

We are now successfully delivering the service for more than six years, constantly increasing our expertise of mobile devices and deepening the knowledge of our customer’s processes.

RESULTS

  • More than 150 applications are distributed every year across 15 markets
  • Impressive increase in customer reach and download numbers as the result of the application enablement, with a +2000% as all-time high

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