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When it comes to the significant growth of the connected TV (CTV) market, the most common conclusion is that this trend favors streaming services. The rise in popularity of streaming services is attributed to consumers' willingness to easily access these platforms, accelerating the decline of traditional pay-TV services.
Today, the CTV market is mainly dominated by major TV manufacturers and their internal operating systems, in addition to those that use third-party operating systems. Smart TVs are effectively replacing set-top boxes. These TV manufacturers use automatic content recognition (ACR) to collect information about consumer viewing habits, location, and service providers. This data is then used to personalize advertisements and content recommendations, which explains the affordable price of many CTVs.
In this constantly evolving technological landscape, Live Reply stands out for its excellence and innovation in the creation of smart TV applications, providing innovative technological solutions to the main players in the sector. Thanks to our group of experienced developers and in-depth knowledge of the latest technologies, we are able to offer tailor-made solutions that meet exactly the needs of our customers. During the development process, we place a strong emphasis on collaboration and agility, ensuring quick deliveries, effective solutions and offering an optimized user experience.
The proven experience in developing applications specifically designed for smart TVs, with a deep understanding of the peculiarities of these platforms, allows us to develop applications ensuring that our products not only meet the expectations of end users, but also overcome the most complex technical challenges that smart TV platforms can present.
Maximize Performance: Offering fast and responsive applications even on not particularly powerful hardware. Supporting different platforms: Adapting apps to work on different platforms and devices such as smartphones and computers, maintaining a consistent user experience.
Optimize output for Smart TV devices: Our applications are designed to work perfectly on a wide range of smart TV models and brands, making the most of the capabilities of each device.
Create Intuitive User Interfaces: We know how crucial it is to offer a simple and fluid browsing experience on large screens, so we pay great attention to creating user-friendly and visually appealing interfaces.
Provide support for Advanced Multimedia Content: Our solutions are ideal for applications that require the management of complex multimedia content, such as high-definition videos
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We chose this technology because it represents an optimal solution for the development of smart TV applications thanks to a series of distinctive advantages that make it a platform optimized for high-performance applications and capable of offering a fluid and engaging user experience.
Thanks to the advanced features of Lightning 3, we are able to develop applications that guarantee:
Thanks to the use of WebGL, applications are able to have fluid animations even on lower-end devices. In addition, the library allows us to import only the functionality we need, allowing us to minimize the size of the sources through tree-shacking.
One of the main features is the ability to manage high-quality animations and graphics, allowing the creation of visually appealing user interfaces, ensuring an immersive experience.
Offers a modular architecture that makes it easy to update and extend applications over time. Responding quickly to new market needs and adding new features without having to redesign the entire app.
The platform is highly flexible and allows you to easily integrate various technologies and APIs.
Offers continuous improvements in performance, security and compatibility, ensuring a solid foundation for long-term development.
Our journey with Lightning 3 began with the ambition to develop from scratch an application for smart TV destined for release on all major platforms. Although the project initially presented itself as a complex challenge, mainly due to our limited experience with such a young library, collaboration with the Lightning development team proved essential to overcome the initial difficulties. We worked side by side to optimize performance and solve technical problems, accompanying the framework from beta to the first stable release and beyond.
The platform makes it possible to obtain high performance on smart TVs, even on less powerful hardware, ensuring a fluid user experience appreciated by end users. Our experience has taught us that with Lightning 3 it is possible to go beyond perceived limits, creating fast, responsive applications with a high-level graphic interface, thus offering solutions that respond perfectly to the needs of the constantly evolving market.