Delivering digital and data outcomes in a product-oriented manner has become high on the agenda for many modern organisations. There are many benefits to a product-oriented
approach, it strongly also supports other recognised beneficial approaches such as customer-centricity.
There is more than meets the eye in being successful in delivering in a product-oriented manner. Luckily, there are an increasing number of organisations going on this journey and so there are huge opportunities to short-cut many of the unforeseen challenges.
One thing is for certain, the product-oriented approach has benefits for almost all modern businesses and the sooner the journey begins, the sooner the value is realised!