Modernising Legacy SQL Server Data Warehouses WITH AWS

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Industry Drivers

Legacy data warehouse modernisation is becoming a top priority for organisations looking to gain faster, more in depth insights and create more effective customer experience.

Traditional data warehouses are not designed to support new data sources - unstructured data, voice, text, streaming data - They have monolithic architecture and on premises infrastructure that are costly and difficult to maintain and scale. They are slow and degrade in performance, lack flexibility that impacts the business agility, ability to modernise.

Data warehouse modernization - moving data from legacy data warehouses to modern data warehouse in the cloud - enables the data warehouse environment to meet quickly changing business requirements, provide support for new data sources and rapidly iterate new solutions.

Why Data Reply?

Data Reply is an AWS Strategic trusted advisor Partner. Data Reply works collaboratively while customers being our centre of focus and in delivering technical expertise. Our team ensure our customers have all the skills and processes in place to optimise running their new environments and getting the most value from their AWS investment. We offer workshops for businesses, and GPU/TPU to ensure customers get the most out of its tailored solutions. In addition, our deep technical expertise and focus on modernisation and innovation help our customers to re-engineer and modernise their current applications and data warehouses to accelerate time to business value – to be in the best position to make far deeper, and broader, use of data and data analytics to power the best decision-making right across the business.

Our Approach

Data Reply experts works to offer highly performant, advance, scalable data analytics and data warehouse solution with optimised cost using AWS advance technologies. Depending on the customer’s needs and their specific situation, Data Reply works with the customer to optimise and de-risk their migration path helping to deliver meaningful business outcomes at every stage of the journey. The shape of a customer journey to AWS cloud depends on the organisation’s, business priorities and their data analytics ambition.
  • Success Story:
    Modernising SQL Data Warehouses at a FSI Organisation

    As part of the digitalization process of the Market Data Management system, Reply has actively supported a FSI customer for the implementation of the new MDP - Market Data Platform. Based on the AWS Datawarehouse technology, the MDP supports the delicate processes of pre-trading through Advanced Analytics techniques, making available at the same time. The solution adopted consists of a Redshift DataWarehouse allowing the optimised and structured management of a large amount of data. In particular, the MDP system collects data from about 500 flows from about 60 market keepers and TSO (Bloomberg, EEX, Trayport, Reuters, Wattsight, GME, Terna, etc.) and internal data from forecasting analyses of strategic units and data analysis.


      • Automation and optimization of data process which decreased time consuming and improved the quality and the management of high quantity of data
      • Data manipulated and stored in a unique central DB
      • Central point of collection of daily market data from more than 60 providers
      • Reports available in a Unique Repository BI centralized (130+ reports)

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    Start your Datawarehouse(DW) transformation journey with Data Reply using our DWA assessment.

    Our DW optimisation and licence assessment has helped customers reduce their Datawarehouse migration TCO by up to 60% . We cater for all Datawarehouse's and applications (Microsoft, Oracle, legacy data stores) requirements and would be able to help you identify, purchase and configure your AWS Datawarehouse service. In addition, migration strategy, reducing complexity, cost and potential risk of legacy Datawarehouse data complexities and security and compliance of Datawarehouse migration project.

Data Reply is a Reply Group company, a premier AWS partner, offering a broad range of advanced analytics, AI ML and data processing services. We operate across different industries and business functions, enabling our customers to achieve meaningful business outcomes through effective use of data, accelerating innovation and time to value.

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centres globally. Millions of customers—including the fastest-growing start-ups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.