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Data Reply Accelerates &Facts' Content Production Using Generative AI on AWS
Executive Summary
UK-based &Facts chooses Data Reply to implement the next-generation of tools for their customers, primarily e-Commerce and Direct to Customer brands. This collaboration aims to enhance communication efficiency and secure a competitive edge in the market.
Recognising the complexities of scaling GenAI, we sought a partnership with Data Reply to augment our capabilities.Their expertise was invaluable in model selection and cost optimisation, and their collaborative approach accelerated the development of POCs. Now, in synergy with Data Reply, we're moving from POCs to production, leveraging our real-time market data to enhance our consumer insights further.
Sohaib Ahmed, Founder
&facts
Our Approach
Data Reply implemented two solutions for the customer based on Retrieval Augmented Generation (RAG): a Generative AI-powered Newsletter Generator and a Product Description Generator; both solutions are built to automate and to speed up the direct-to-consumer brands.
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AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centres globally. Millions of customers—including the fastest-growing start-ups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.