Case Study

Quimmo Digital Workstation: CRM for Real Estate Managers

The app of the single real estate market

Cluster Reply has developed a management platform based on Microsoft Dynamics 365 Sales, which allows real estate agents of Quimmo agency, a company of the Abilio group, to cross-reference and match supply and demand in the unique real estate market, finding the most suitable solutions for clients. Thanks to the Microsoft technology suite, the application is continuously evolving and will soon leverage Microsoft Copilot and Generative AI.

Accompany to success

Building the Quimmo Digital Workstation means guiding Quimmo real estate managers to safely carry out the necessary activities for a successful digital real estate transaction. We wanted to design an application that conveyed simplicity and transparency while not losing sight of the context, which is anything but trivial.

Giulia Valdinoci
Expert Product Owner

Everything in one platform

The platform analyzes the synergies between the different segments of the real estate market: residential, commercial properties, and the judicial segment. With Quimmo Digital Workstation, Real Estate Managers have access to a constantly updated database with detailed information on available or for-sale properties, and on buyer or seller leads.

Agents in the field

The agents of Quimmo Agency, by collecting real estate searches from contacts and qualified leads, utilize the matches proposed by the system to meet the needs of clients, having their entire history in a single tool.

Area manager

With the Quimmo Digital Workstation, the entire resource coordination process in the field has been optimized. Collaboration and monitoring tools allow Abilio's Area Managers to keep all processes related to the commercial negotiation under control.

Back-office operators

Through specially designed dashboards, the processes for publishing listings on the Quimmo portal and major marketplaces are optimized, ensuring network agents have reliable publication times and quality property sheets.

A phigital approach

The Quimmo Digital Workstation reflects Quimmo's main paradigm: managing real estate transactions with a phigital approach. The Quimmo real estate manager is present in the field, physically meeting seller and buyer leads, but thanks to the CRM, has all the necessary technological tools to close a real estate transaction in a completely digital way.

Renato Ciccarelli
CEO

Abilio

Abilio, a company of the illimity bank group specialized in the sale of real estate and equipment, has recently initiated a digital transformation process aimed at maximizing the value of the relationship between the company and its clients, investing in every element of the chain in the contact flow, which occurs through thematic portals for the buying and selling of real estate and properties, customer service, and field professionals working throughout the national territory.

Our best practices

With proven expertise and a history of success, Cluster Reply drives impactful CRM initiatives.

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