29.11.2023 - 30.11.2023 / HAMBURG


LZ Strategy Day Digital Future with 4brands Reply

The LZ Strategy Day Digital Future will focus on the current top trends in digitalization for the grocery retail. Innovators and decision-makers from the industry will share exclusive insights into thematic worlds such as artificial intelligence, metaverse and retail media.

13.09.2023 - 14.09.2023 / FRANKFURT


4brands Reply at ECR Day 2023

4brands Reply is represented at ECR Day 2023 with their own booth. The experts provide insights into Next Generation Retail processes of an FMCG producer in their presentation on "Digital retail branches - Lever for sustainable process innovation at consumer goods manufacturers" on 13 September 2023.

05.07.2023 - 06.07.2023 / Frankfurt


DSAG Theme Day: SAP Customer Experience 2023

DSAG Theme Days enable the exchange about SAP applications. Meet 4brands Reply and Syskoplan Reply at their booth on 05/07/2023 and learn how the experts can support you in the area of Customer Experience. Join the session "Customer Experience goes Utilities" on 06/07/2023 and get an introduction to SAP CX & BTP extensions for Utilities from the Power Reply experts.

16.05.2023 - 25.05.2023 / Orlando / Barcelona


SAP Sapphire 2023

Reply will participate in SAP Sapphire 2023 to showcase technology solutions that can help businesses optimize their operations, enhance their customer experiences, and drive growth.

17.03.2023 - 21.04.2023 / Webinar series


Revenue Growth Management: Next Level Sales Planning

In this webinar series, the experts from 4brands Reply show you the potential of value generation using modern, data-driven and holistic sales planning applications for key account management.

26.02.2023 - 02.03.2023 / Düsseldorf


EuroShop 2023 with 4brands Reply

4brands Reply is represented at EuroShop 2023, the trade fair for retail technologies and innovations in the industry. Meet the experts together with SAP at the partner booth of SES-imagotag in hall 6, booth G41. Under the headline "Smart Store Breakthrough Experiences", new innovations on the topic "smart store" are presented.

01.12.2022 / Webinar Series


Cloud Experiences with SAP

Digital change creates opportunities, but also new requirements and challenges. In these knowledge sharing sessions Reply presents SAP’s cloud solutions for current requirements. Reply experts explain how to make business, data, contact and communication with customers more efficient using AI and cloud solutions from SAP.

28.09.2022 - 29.09.2022 / Dusseldorf


4brands Reply at ECR Day 2022

ECR Day 2022 offers the opportunity to exchange ideas with experts from industry and retail on topics such as digitalization, robotics, artificial intelligence, omni-channel, sustainability and shopper experience. Visit 4brands Reply at their booth and attend their presentation on "Value-based Pricing: pay what the product is worth!".

21.09.2022 - 22.09.2022 / COLOGNE



DMEXCO 2022, central meeting place that brings together industry leaders, marketing and media professionals, and technology and innovation drivers, will take place this year from 21 to 22 September 2022 in Cologne, Germany, in presence. Visit 4brands Reply and Syskoplan Reply at the SAP booth in Hall 7.1.

31.05.2022 - 02.06.2022 / Dusseldorf


EuroCIS 2022 – Tomorrow is the new today!

From May 31st to June 2nd, 2022, the experts from 4brands Reply will be represented at the EuroCIS at the SAP partner stand (Hall 9 / Stand F03) and will present innovations on the topics Smart store and smart retail.

11.05.2022 / ONLINE


SAP Inspire for SCM Planning with 4brands Reply

SAP Inspire for SCM Planning highlights all topics related to supply chain planning on 11 May 2022. The 4brands Reply experts are represented at SAP Inspire with their presentation "Demand Driven Supply Chain – Success Factors for Consumer Goods Manufacturers" and provide information on how they can support the transformation in planning with digital innovations.

26.04.2022 - 27.04.2022 / Berlin


4brands Reply at the LZ Strategy Day Digital Future

4brands Reply uses practical application scenarios to show you how smart shelf technologies are used to implement perfect store concepts. Continuous monitoring of the shelf stock results in numerous benefits, not only for the grocery trade, such as well-stocked supermarket shelves and a unique shopper experience.

05.04.2022 - 06.04.2022 / Bremen


ECR live! 2022 with 4brands Reply

This year's ECR live! finally takes place live on site again after a two-year break - and as a guest at Mars Petcare in Bremen. On April 5th and 6th, 2022 you get deep insights and information on the topics of shopper experience, online category management, omnichannel trade and sustainability.

22.09.2021 - 23.09.2021 / Online


4brands Reply at ECR Day 2021 - Digital Edition

This year ECR DAY 2021, congress for retail and consumer goods industry, takes place as digital edition. The 4brands Reply experts are represented with a speech on 22 September and talk about new consumer insights and opportunities for a cooperation between retailers and suppliers which are generated by the digitalisation of stationary retail for manufacturers.

07.09.2021 - 08.09.2021 / Cologne


Reply at Digital X 2021

On 7 and 8 September 2021, Reply presents the topics of digital experience, robotics, cybersecurity, cloud and edge computing as well as artificial intelligence and machine learning at two locations at Digital X in Cologne. Highlights include a presentation on autonomous mobile robotics and a workshop for applications with Boston Dynamic's mobile platform SPOT.

07.06.2021 - 10.06.2021 / Online


Reply at SAPPHIRE NOW 2021

Reply, as SAP Gold Partner and SAP CX Innovation Partner, participates in SAPPHIRE NOW, taking place as an online event 7 to 10 June. Meet the experts from 4brands Reply, Portaltech Reply, Power Reply and Syskoplan Reply at their virtual booth and learn all about business processes and latest SAP technologies.


News & Communication

Reply Named a Finalist for 2021 SAP® Pinnacle Award in the Customer Experience Category

Reply today announced that it has been recognized by SAP as a finalist for a 2021 SAP® Pinnacle Award in the Customer Experience (Midmarket) category.

13.04.2021 / Online


ECR live! @home 2021 with 4brands Reply

Learn at the virtual ECR live! @home 2021, 13 and 14 April 2021, all about "Category Management & Shopper Marketing" and take part in the presentation by the experts from 4brands Reply on "Price Sensing - Digital Collection of Promotional Prices across all Sales Channels".

11.11.2020 / Online


SAP Impulses for Digital Consumer Goods Companies

On 11 November 2020 4brands Reply participates in the online series "SAP Impulses for Digital Consumer Goods Companies". The experts give an insight into SAP Data Warehouse Cloud for the integration of external data sources using the example of crawled promotion prices.

14.10.2020 - 15.10.2020 / Online


Reply at SAP Customer Experience Live 2020

Meet Portaltech Reply, 4brands Reply, Syskoplan Reply and Power Reply from 14 to 15 October 2020 at SAP Customer Experience Live 2020. The experts for Next-Gen Customer Experience are present with a virtual booth.

12.10.2020 - 16.10.2020 / Online


4brands Reply at DSAG-Jahreskongress Live 2020

4brands Reply is represented together with Eggers & Franke at the virtual DSAG-Jahreskongress 2020. Long-term and sustainable planning for the requirements of the future with the help of digitalization is the main topic. In the presentation on 15 October you can learn all about the experiences with the SAP Sales Cloud for field service at Eggers & Franke.