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Internal Database Digitalization
Ï(D)OL is a digital platform for LVMH Media to replace a PPT-based repository used to manage airport out-of-home (OOH) advertising positions. The project digitizes the data and workflow into a centralized tool with controlled access, reliable and up-to-date information, and faster reporting. The goal is to reduce manual updates and errors, improve reactivity for short deadlines, and enable consistent decision-making across Maisons (such as Louis Vuitton, Ruinart, Berluti, Guerlain,... ), agencies and vendors, including worldwide operations and China-specific constraints.
Challenges
Here are the main challenges we faced :
The legacy paper based system was manually updated, with multiple validation cycles and short deadlines, leading to delays and human errors.
Updates were not consistently mirrored across PPT/Excel versions, creating uncertainty, information loss and unreliable KPIs.
Reporting required heavy manual data entry and checks, slowing strategic decisions.
There was no role/permission model for different stakeholders, and archiving and updates were complex.
Solutions
Wizards Reply delivered the digitization of the legacy paperbased system into a tailored web platform using an Agile approach.
The solution includes role and permission management, a 360° view of current and historical data, CRUD on airports and positions (and related attributes), and standardized exports (Excel/PPT) to speed up consolidation and reporting.
The roadmap progressively adds interactive map capabilities and mobile responsiveness.
The platform is designed for global deployment, with a dedicated China environment and redirection flow to comply with local data hosting constraints.