The expert for your e-commerce

We develop and implement tailor-made solutions in the areas of e-commerce, CMS and PIM.

Contact us

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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

Who we are

Vanilla Reply is the Reply Group company specializing in web applications and e-commerce with locations in Bremen, Berlin, Hamburg and Munich. Together with strong product partners such as Shopware, Sylius, Akeneo, Storyblok, and TYPO3, our interdisciplinary teams ensure the smooth integration of standard solutions into your system landscapes. In addition, we develop individual software solutions - tailor-made for your business model.

In all our projects, you benefit from our distinctive e-commerce expertise and agile working method. The combination of both enables us to always realize a short time-to-market. Furthermore, we guarantee a holistic view of your investment through the cost-of-ownership principle.

As part of the Reply Digital Experience, we also support you in the areas of PIM and CMS as well as in the implementation of digitalization initiatives.

Our expertise

Our many years of experience and our well-founded implementation competence make Vanilla Reply
the perfect partner when it comes to individual solutions in the following areas:

Vanilla Reply is your reliable partner for customized web solutions!

Sometimes the needs of a company are so individual that standard software cannot meet them. It is precisely in such cases that you should rely on the expertise of Vanilla Reply. Our experienced experts develop an individual solution for you and implement it carefully and reliably with the help of modern technologies, frameworks, and processes. The subsequent operation in the cloud is just as much a part of our services as the scaling and monitoring of the solution.

Our experience ranges from user experience and frontend design to business processes and interfaces. This allows us to support you at all stages of software customization and implementation.

Vanilla Reply is the expert in e-commerce systems!

Our broad knowledge and technical excellence make Vanilla Reply one of the most popular e-commerce partners in Germany. With more than 60 successfully implemented projects since 2014 (also under the old name Portaltech Reply) and numerous integrations into ERP, CRM, PIM, and marketing systems, Vanilla Reply has extensive experience in all areas of e-commerce. Whether B2C, B2B, or D2C - your project is in good hands with us. Strong partnerships with manufacturers such as Shopware, Sylius, and Spryker underline this expertise.

Vanilla Reply offers holistic advice for your product experience!

In addition to many years of experience in handling e-commerce projects, Vanilla Reply also has extensive expertise in the areas of product management, PXM, and PIM. Our specialized team is familiar with the corresponding technical challenges and reliably implements complex integrations and workflows. The partnerships with Akeneo and Contentserv are extremely beneficial for both the team and our customers and have been honored with several awards. The team regularly passes on its experience as a speaker at specialist events.

Vanilla Reply is the expert in Content Management Systems!

Whether a classic editorial system or headless CMS in composable commerce: Vanilla Reply masters the technology behind it. With some of the largest TYPO3 enterprise projects worldwide, Vanilla Reply offers ample experience in designing and developing content management systems. In addition to Storyblok, Drupal is also part of the toolbox that Vanilla Reply uses to e.g. implements tailor-made company websites, e-commerce solutions, help desks, knowledge management, and information systems for its customers.


Case Study

Perfect digital assets faster

Um seine Medizinprodukte mit passenden Bildern und Videos bewerben und erklären zu können, setzt HARTMANN nun auf eine CELUM-basierte Lösung von Vanilla Reply. Diese ermöglicht die effiziente und komfortable Verwaltung von rund 50.000 Assets.

Perfect digital assets faster 0

Customer Service

Case Study

PhiAcademy: A makeover for the permanent makeup webshop

The relaunch of its web store has enabled PhiAcademy, the leading B2B retailer in the beauty sector, to grow its revenue by 132 %. This was made possible by a PaaS-based implementation on and the migration to Shopware 6. Learn more about the first Shopware project of this kind.

PhiAcademy A makeover for the permanent makeup webshop 0


Case Study

A clear shop design for Keimling Naturkost

To expand their market position, Keimling converted their shop system to Shopware 6. Vanilla Reply developed an optimised digital customer journey that brings customers and partners closer to the premium products.

Headless CMS / Shop

Case Study

Payone: Connecting on-site and online payment worlds

Connecting payment worlds on-site and online: The market leader Payone wants to strategically place this trend in its web presence. Vanilla Reply supported with future technologies such as headless CMS, cloud solution as well as SPA.

Payone Connecting on-site and online payment worlds 0




Lützowstraße 106
10785 Berlin, Germany
Tel.: +49 (0) 30 2463884 0


Konsul-Smidt-Str. 14
28217 Bremen, Germany
Tel.: +49 (0) 421 365142 10

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