,allowExpansion)
Multi-Channel Strategy with SAP Commerce Cloud and Integrated PIM
Syskoplan Reply implemented a modern e-commerce solution based on SAP Commerce Cloud for a leading Swiss premium e-bike manufacturer. The solution modernizes the online shop, expands sales channels, and establishes a unified data foundation for sustainable growth.
the scenario
Efficiency, Automation, and Growth as Key Challenges
The client is a leading manufacturer of premium e-bikes based in Switzerland. The company produces up to 40,000 e-bikes annually and sells them through an extensive dealer network in Germany, France, Belgium, the Netherlands, and Switzerland. Amid its continuous growth, the manufacturer increasingly reached the technical and organizational limits of its existing e-commerce platform. The previous solution offered limited scalability, required significant effort for adjustments, and many processes – from pricing to product data management – were carried out manually, often using Excel spreadsheets.
Additionally, product master data and images were imported from various sources into the online shop without centralized data management. This led to high maintenance effort, data redundancies, and complications when integrating additional sales channels. To address these challenges, the company, together with Syskoplan Reply, decided to develop a modern, scalable commerce architecture that prioritizes automation, data quality, and flexibility.
the solution
Centralized Product Information as a Success Factor
Implementing a PIM system as the first step was a cornerstone of the company’s digitalization strategy. It provides a single source of truth for all product information, ensuring consistent, up-to-date, and high-quality product presentation across all current and future sales channels. Centralized management of key product data – including descriptions, images, technical specifications, and pricing – significantly streamlines processes and boosts efficiency.
New products can be brought to market faster, as information only needs to be entered once and can then be distributed across all channels. At the same time, a PIM system improves data quality through validation mechanisms, mandatory field checks, and defined workflows, reducing errors and ultimately enhancing the customer experience.
A further key requirement was the ability to handle channel- and country-specific variations directly in the system. With a PIM, different image formats, text lengths, and attribute structures can be managed and automatically delivered per channel. Managing multilingual product information for international markets is also greatly simplified. Moreover, a PIM enhances cross-departmental collaboration by giving marketing, product management, and e-commerce teams access to structured, consistent data.
Overall, a PIM system enhances both the efficiency and scalability of product data management, while serving as a key technological foundation for a successful and sustainable multi-channel and omnichannel strategy.
With SAP Commerce Cloud PIM, Syskoplan Reply creates a centralized data foundation that drives automated processes, supports multi-channel capabilities, and enables scalable, data-driven business models.
the advantages
Efficient Data, Clear Processes, Better Customer Experience
Implementing a PIM system within the multi-channel strategy advances key digitalization and efficiency trends, with a major impact on data, processes, and the customer experience:
Data Centralization
Centralized maintenance and structured management of all product information as a ‘single source of truth’ to minimize errors and redundancies.
Data Quality and Consistency
Ensuring complete, accurate, and consistent product information across all channels as the foundation for automated processes.
Customer Experience
Consistent, cross-channel product information creates a unified brand experience and builds customer trust.
Time-to-Market
Centralized data management and automated workflows accelerate approval processes and enable faster time-to-market for new products.
Internationalization and Scalability
Simple management of multilingual product data, compliance with country-specific requirements, and flexible integration of new sales channels.
Automation through AI
AI-powered enrichment, classification, and translation of product information to increase efficiency and optimize data processes.
the integration
Efficient Implementation of Sales Channels
After implementing the PIM system and a consistent data model with robust ERP and DAM interfaces, the B2B and B2C sales channels were efficiently launched on SAP Commerce Cloud across Switzerland, Germany, France, Belgium, and the Netherlands. Centrally maintained product information ensured smooth, consistent, and reliable channel deployment.
the result
Successful Implementation with Syskoplan Reply
With Syskoplan Reply as an experienced SAP partner, the project was successfully executed at high speed. By combining technological expertise, deep process knowledge, and long-standing SAP experience, a future-proof and scalable commerce architecture was created, positioning the client optimally for the demands of a dynamic, data-driven market.
Syskoplan Reply supported the consistent implementation of a sustainable, efficient, and customer-centric digital strategy – from the introduction of the PIM system to the integration of SAP Commerce Cloud and the successful rollout of international sales channels.
Syskoplan Reply consistently supported the implementation of the digital strategy – from PIM implementation and SAP Commerce integration to the successful international rollout of the sales channels.
Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.