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MICRO-TECH Europe GmbH is optimizing its sales operations in the EMEA region: Thanks to the support of Syskoplan Reply, the team now has quick and easy access to all relevant customer data – made possible by the integration of SAP Sales Cloud and SAP Emarsys.
MICRO-TECH Europe GmbH distributes high-quality endo-therapeutic medical products to hospitals and medical practices across the EMEA region and is part of an international network of subsidiaries and sister companies within the MICRO-TECH Group. Close personal contact with medical professionals is essential — both in sales and in training to ensure the safe use of these often highly specialized products.
To better meet the increasing demands in sales, MICRO-TECH Europe GmbH saw the need to optimize the structuring and utilization of customer data. Information was sometimes stored across different systems, which required extra coordination before meetings. Additionally, entering new data involved several manual steps — making the potential for more efficient processes clearly evident.
To future-proof its sales operations, MICRO-TECH Europe GmbH chose to implement SAP Sales Cloud as its central CRM system and SAP Emarsys for targeted marketing activities. The experts at Syskoplan Reply completed a seamless integration into the existing IT infrastructure in just six months.
The new digital solution enables sales teams to access all relevant customer data anytime and from anywhere using a tablet or smartphone. Thanks to intuitive user interfaces, new information can be recorded with just a few clicks. With the Emarsys marketing automation platform, the technical foundation has been laid for implementing targeted and personalized campaigns in the future. Accompanying training sessions ensured a smooth transition.
By digitalizing its sales processes, MICRO-TECH Europe GmbH was able to significantly optimize its operations. With this modern solution, the company is well equipped to strengthen customer relationships strategically and further expand its market position.
MICRO-TECH was founded in China in 2000 and quickly established itself as the national market leader for endoscopic therapy instruments. Due to its high international quality standards, MICRO-TECH became the first Chinese endoscopy company to establish a subsidiary in Europe: MICRO-TECH Europe GmbH, headquartered in Germany.
Since 2007, MICRO-TECH Europe GmbH has coordinated the supply of hospitals and medical practices across Europe from the international transport hub of Düsseldorf. Together with its headquarters in Nanjing (China) and its location in Ann Arbor (USA), it forms one of three strategic hubs of the globally operating MICRO-TECH Group. In the EMEA region, MICRO-TECH is represented through a growing network of subsidiaries and sister companies in countries including the Netherlands, Austria, France, the United Kingdom, and Switzerland — and is now one of the world’s leading providers of endo-therapeutic solutions.
Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.