Article

Managing data successfully: smart address management

Riverland Reply develops intelligent solutions to adequately manage a constant flow of new data in best quality.

Competitiveness & data quality

The Covid-19 pandemic provided digitalization with an enormous boost, which also impacted the steady growth in online trade. Companies that manage their data using modern and innovative solutions are evidently in the fast lane. This leads to a huge increase in competitiveness.

At present, fragmented data collection and evaluation is not uncommon. At the same time, companies are encountering a flood of data with vast potential – if it is processed correctly. Ensuring high data quality is one of the greatest challenges of a company with a heterogeneous IT system landscape. It should be able to be guaranteed despite the different needs of the various corporate areas and in the face of different regulatory requirements globally.

What is data management?

Data is a valuable resource that is used in all of a company’s business processes with the aim of generating maximum output. In other words, optimal effects should be realised in operational business through the management of data in order to increase productivity. Consequently, data forms the basis for economic success. Smart data management is also essential for customer data – and explicitly for address management. Companies are often faced with the problem that their customer addresses are incorrect in their CRM system, meaning that they lose leads and hence sales.

The most important reasons for incorrect customer data in CRM systems

Therefore, to adequately manage a permanent influx of new data, smart solutions are required. Innovative technologies use the potential of big data, also enabling smart address management to be achieved.

The route to smart address management as a success factor?

Riverland Reply has identified four key steps for this purpose:

The benefits of smart address management

The new address management solution is individually customized for a company and corresponds to their individual needs. Modern technology, which is integrated in the existing IT landscape, supports this journey. Actively managed address management does not guarantee success but does make a crucial contribution to ensuring corporate prosperity through an increase in in-house productivity. Incorrect customer data can be reduced to a considerable degree or even eliminated. The accuracy of leads and the realisation of higher sales are the consequence.

Successful address management with Riverland Reply

Reply was named a “Leader” in the field of CRM and customer experience implementation services worldwide by the leading IT market research and strategy consulting company Gartner in its Magic Quadrant.

Based on the four steps identified by Riverland Reply combined with the resulting optimal decision for the individual use of a technology, smart address management can be introduced successfully. From advice to implementation – Riverland Reply would be happy to assist with the optimisation of address management.

Acknowledgment

CRM and CX with Reply

Riverland Reply is specialized in consulting end-to-end customer-oriented solutions and strategies. In addition, Riverland Reply supports its customers in strategic IT decisions, implementation of defined solutions and production execution. The company combines in-depth knowledge of digital Customer Experience with the full potential of cloud native technologies. This expertise allows Riverland Reply to remove the barriers between a product-based technology and a full custom implementation. Knowing that Customer Experience in the digital era must be highly flexible to be adapted to different industries, Riverland Reply advises clients in automotive, transportation, logistics and finance industry. The strong partnership and close collaboration with Oracle made Riverland Reply the experts of Oracle’s Customer Experience products.