Process Mining as the
first "A", companies are able to analyze existing processes detailed in real time. For this purpose, the digital traces of
process steps are visualized which allows an
overall view of e.g. processing of applications, a claim process or communication processes with customers in general.
Robotic Process Automation as the
second "A" of Triple A, tasks and subprocesses are
automated that do not require a great knowledge base, that are characterized by their frequency or error-proneness and their recurring nature. RPA is one of the prime examples of
easy handling and fast ROI without coding.
The list of machine learning and
AI application scenarios seems overwhelming. Macros Reply has used
Predictive Analytics to evaluate its
third "A" of the Macros Triple A as the
key method for banks and insurance companies. Predictive Analytics are used to
make predictions based on an existing database using analysis and
machine learning methods.
One of the important building blocks in sales is identifying and finding new customers.
4brands Reply and
Macros Reply have facilitated the acquisition of new restaurant customers for a client. With the help of RPA and web scraping, previously tedious manual work was automated.