How Iriscube Reply supported one of Europe's leading banking groups on its path to core banking as-a-service through an omnichannel sales solution.
FXD is the Business Unit of Iriscube Reply specialised in Design and User Experience. The BU main focus is the improvement and innovation of the experiences in digital-multichannel products, inside banking and financial environments.
The collaboration between a leading digital player focused on savings and investments and Reply has resulted in a completely redesigned App in terms of UI/UX, functionality and performance.
The digital transformation process launched by Intesa Sanpaolo between 2014 and 2015 has seen the mobile channel at the heart of the project, reaching around 8 million users by 2022 and the title of Overall Digital Experience Leader among all banking apps evaluated in Europe, Middle East and Africa.
Iriscube Reply and UBISS have developed an advanced, integrated CRM with a new multi-channel sales platform to maximise UBI Banca's commercial effectiveness.