In recent years, bank customers have moved from using the Web channel more to using the Mobile
channel, so we speak of Mobile First and in some contexts Mobile Only. In this context, the first digital
native bank chose Reply to work in partnership on the re-engineering and technical renewal of its Mobile
In just 8 months, the Application was completely redesigned (new UI/UX, new functionalities) and
implemented, with publication on Google, Apple and Huawei stores and with a new BFFE (BackEnd For
FrontEnd) infrastructure on Cloud. Starting from an assessment performed on the version of the legacy
App, the functionalities to be maintained and those to be added from scratch were defined with the
objective of Innovation and Multichannel. A digital identity was then created, the starting point for the
development of flows in the App based on the customer target.
We started by introducing a modern Look&Feel, replacing the old single-page App (hamburger-menu), with
navigation based on a Tab menu with a summary landing page as the first tab, and other sub-homes
currently dedicated to "Accounts", "Investments", "Cards" and "Detail Menu".
On this structure, the various functionalities were introduced: those already present in the old App
completely revised and the new ones starting with the Investment-Trading area. All in a scalable, flexible
and structured perspective in order to be able to continue introducing value-added, innovative and
dynamic/intelligent functionalities in the near future.
Having built an app from scratch, in 'Agile' mode, gave the development team, together with the functional
and UI/UX team, the opportunity to propose 'market best practice', and innovative elements, integrating
features such as:
Mobile Trading and related advanced tools (Stop loss/Take profit)
Customisation of "Look & Feel" (Dark/Light Mode)
Approval of dispositive push notifications from App
SSO access to the Nexi holder portal for the management of the relevant cards
At the technical level, the Apps were developed in native technology and through the use of modular
architectures, it was possible to make the project scalable while keeping code entropy low.
In addition, as part of the mobile platform redevelopment project, a BFFE infrastructure was built in the
cloud, which facilitated increased performance and reduced access times to the homepage, guaranteeing
flexibility and scalability for future evolutions.