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We are Avantage Reply

Avantage Reply, part of the Reply Group, specialises in Financial Services consulting with a focus on Governance, Risk and Finance Transformation, Treasury and Capital, Quantitative Modelling, Compliance and Regulatory Advisory.

Since its establishment in 2004, Avantage Reply has been committed to industry specialisation (financial services) offering insights and in-depth experience. Avantage Reply works with board members, CROs, CCOs, COOs and CFOs, senior and mid-management finance and risk executives of leading financial services institutions.

With offices across Europe and the United Kingdom, we count some of the world’s most significant financial groups among our clients, including in Investment, Retail and Commercial Banking, Custodian Banking, Insurance and Investment Management.


Our risk consulting teams are focused on helping clients formulate and execute plans to address a variety of changes emanating from regulation as well as strategic, technological and operational initiatives. Our diverse team of specialists covers all major risk types (especially credit, market, liquidity, operational) and features a strong quantititive risk capability.

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Our team of specialists assists clients with actuarial techniques and innovative solutions in the life and non-life insurance industry.
We can contribute with sought-after actuarial competencies in the space of traditional actuarial services (e.g. M&A, Actuarial Function, Risk management & modelling) as well as in the space of new insurance trends like big-data analysis, parametric insurance pricing, digital transformation and emerging risks.

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Our finance specialists work within finance functions (including financial management, treasury, reporting), to help them address multiple challenges (a competitive cost environment, a changing regulatory landscape, technological disruptions and opportunities).

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Conduct & Compliance

Our compliance specialists help clients assess the compliance relating to existing and new regulations, and implement the resulting requirements, taking into account the business impacts. Our solutions incorporate policy development, operational requirements and implementation, management information and reporting, governance and control.

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Through our multi-disciplinary experts and our strategic vendor alliances, we partner with our clients to help them with their most pressing IT programmes (from 'BAU' systems enhancements through to 'reg-tech' solutions). This includes system selection and implementation, application development, integration into the business. We are focused on being at the cutting edge of innovation delivering solutions in Data Robotics and Machine Learning, for example.

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Risk Management

Best Practice

Risk Transformation in the Banking Sector

Avantage Reply helps banks to shape the future through a Risk Management transformation

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Governance remains a top priority for both the European Central Bank  and for the Prudential Regulation Authority. Using our proven framework, Avantage Reply ensures all relevant elements are assessed and practical recommendations are formulated as well as providing implementation support when required.


New banking applications

Scaling the Summit: Becoming a Bank

Avantage Reply's New Banks Poster summarises the key steps in the regulatory authorisation journey, what to watch out for and who to contact if you wish to set up a bank in the UK. This is the first in a series of Avantage Reply posters on risk and regulatory topics.



Best Practice

Eurosystem Collateral Management System

Reply presents its vision and skills on the Eurosystem Collateral Management System (ECMS) topic that will go live in November 2023. Regarding the ECMS topic, Reply provides its view and the main changes and benefits to be faced by Financial Institutions.

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Liquidity Management

White Paper

Liquidity Stress Testing Toolkit

Leveraging on its experience and in line with market practices, Avantage Reply has developed a Liquidity Stress Testing model. Flexible and easy to use, it provides financial institutions with a toolkit which allows them to easily perform internal stress tests and integrate outcomes into decision-making processes.


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Cloud in Financial Services

Reply has embarked on a 'Cloud in Financial Services' initiative, through webinars, thought leadership piece and a flagship event to shed light on the benefits and challenges that underpin cloud adoption. Aimed at C-Suite and Board Members, it focuses on strategic considerations covering all aspects of Cloud adoption in Financial Services.

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White Paper

The New Normal: how Capital Markets can turn the Coronavirus threat into an opportunity

This unexpected crisis raises questions about the effectiveness and agility of banking models and existing risk management frameworks.


The New Normal how Capital Markets can turn the Coronavirus threat into an opportunity 0
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Avantage Reply in figures

300 consultants, fully integrated across 11 European offices, working with leading financial institutions and for the regulators themselves. In 2018, Financial Services accounted for 25.3% of Reply’s revenues.


White Paper

Outsourcing: The Warning Bells Have Started To Ring

Over the last decade, financial institutions have become increasingly interested in outsourcing business activities in order to reduce costs, get access to new technologies and improve flexibility and efficiency. Find out more on outsourcing and third party risk management in our white paper, focusing on the EBA Guidelines and the pan-European regulation on outsourcing arrangements.



Npl Management: focus on market, main players and servicers offer

Regulator pressure forced banks to improve internal management and to aim to strong de-risking policies, by managing to halve NPL volumes in 5 years. Foreign and non-foreign investors have paid particular attention to Italy for the high levels of impaired loans and for the business opportunities encountered.

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White Paper

A practical guide for independent directors, executives and heads of regulatory reporting

This Practical Guide will share insights regarding typical root causes for the issues raised by the ECB, the FCA and the PRA — as well as potential ways these issues can be addressed.

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Discover the Avantage Reply Risk & Regulatory Academy

Since 2014, the Academy provides training to our consultants and our clients. This training provides timely and comprehensive updates on the latest regulatory and risk developments to enable discussion of key issues and their solutions.


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Selected Avantage Reply credentials

This collection of case studies displays the breadth of expertise Avantage Reply has gained in successfully delivering projects.



Nova South, 160 Victoria Street, Westminster, London SW1E 5LB, UK
Tel: +44 (0)20 7730 6000


Uhlandstr. 2 - 60314 Frankfurt am Main, Germany
Tel: +49 (0) 69 9999937-0


Rue du Congrès, 5 - 1000 Brussels, Belgium
Tel: +32 (0)2 880 03 20


21-25 Allée Scheffer, L-2520 Luxembourg, Luxembourg
Tel: +352 286 843 1


3, rue du Faubourg Saint Honore, 75008 Paris, France
Tel: +33 (0) 1 70 23 08 74


11, Via Castellanza, 20151 Milan, Italy
Tel: +39 (0) 2 535761


59, Via del Giorgione, 20151 Rome, Italy
Tel: +39 (0) 6 844341


The Atrium Strawinskylaan 3051, 1077 ZX Amsterdam, Netherlands
Tel: +31 (0) 20 301 21231077