We have been putting our expertise and experience at the disposal of the automotive industry for over 10 years, with a focus on the collection of information and its transformation into new elements that allow our customers to enhance their knowledge of acquired and potential customers.
We have in-depth knowledge of the normalisation, deduplication and data quality processes, thus guaranteeing the uniqueness of the data elements and the validity of the information supplied.
The quality of the data available is a fundamental element in relation to CRM activities. It is therefore necessary to apply the utmost diligence to the collection of information from the many enterprise sources available (Legacy, Web, Call Centres, Operating CRM, Surveys, Data Mining and Big Data environments, etc.). We have therefore defined specific KPIs to measure data quality, some generic and some specific to the type of business, which make it possible to identify immediately any qualitative degradation of the database.
Having in-depth knowledge of their data subjects allows businesses to create the most effective promotional campaigns, accurately defining the target, the promotional channels and the relevant budget.
We have developed information portfolio analysis environments which make it possible to classify and then segment the data subjects based on specific variables related to the type of business (e.g. geographical area, age, gender, frequency of purchase, products purchased in the past, etc.), as well as any other variable that tracks the relationship cycle with the subject (e.g. response to promotional campaigns, participation in events, etc.).
By comparing the return on investment of the different activities, it becomes possible to better orient business choices.
We are able to analyse very specific situations relating to the customer relationship cycle and to provide different corporate levels with the keys to reading and interpreting the available data, which makes it possible to measure the effectiveness of marketing activities.