SAP Emarsys: Omnichannel Customer Engagement Platform

SAP Emarsys is an omnichannel marketing platform for personalized customer communication. It unifies data, segmentation, automation, and analytics to optimize campaigns across email, mobile, and other channels.

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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

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#CampaignManagement
#Omnichannel
#MarketingAutomation
#CampaignAnalytics

Personalized omnichannel automation for measurable growth and customer retention

Power to the Marketer

SAP Emarsys is a scalable omnichannel marketing platform for both B2C and B2B, enabling personalized customer experiences across email, mobile, web, and social. It unifies data integration, segmentation, AI-powered recommendations, and automation to orchestrate journeys across the entire customer lifecycle. With out-of-the-box use cases, templates, and strong integrations (e.g., SAP Sales & Service Cloud, Commerce), Emarsys accelerates time-to-value, increases conversions, and drives measurable customer retention - supported by analytics, A/B testing, and real-time triggers.

Technology Details

SAP Emarsys is built on a cloud-native, microservices-based architecture with open APIs (OData/REST) and event-driven capabilities. It integrates seamlessly with standard SAP CX components as well as third-party systems. Its extensive APIs support virtually any business use case, including web form integrations. AI engines deliver advanced features such as send-time optimization, automated content generation, and smart subject line recommendations. Built-in consent management ensures GDPR-compliant handling of opt-ins and opt-outs through double opt-in (DOI).

Central Omnichannel Marketing

All your communication from a single, central tool - consistent and relevant across email, web, mobile, social platforms, or SMS.

AI-supported
marketing

Leverage intelligent AI processes and features to anticipate, automate, and personalize customer interactions.

Simple and seamless integration

Seamless integration into the SAP ecosystem as well as any other external system components through open API technology.

Get the best out
of data

Leverage all available data for segmentation and personalization based on both profile and transactional data (sales, orders, opportunities, etc.).

The new features at a glance:

New features at a glance: smarter, faster, seamlessly integrated - driving greater sales success.

Discover how SAP Emarsys takes your omnichannel automation to the next level.

Contact us

PRIVACY

I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

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FAQs

Syskoplan Reply

Syskoplan Reply specialises in the consulting and implementation of SAP technologies. As a long-standing and multiple award-winning SAP Gold Partner, Syskoplan Reply reliably accompanies companies on their way into the digital future. We focus on the use of SAP solutions as a central platform for the transformation of business processes and customer experiences. With the customised concepts of the experts, companies secure decisive competitive advantages. They benefit from our innovative strength, agility and extensive project experience in a wide range of industries. Syskoplan Reply's portfolio covers all facets of modern SAP architectures.