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Accelerating B2B lead generation with an AI sales assistant
Honeysales and Storm Reply, built an AWS-powered multi-agent system that transforms CRM data into qualified leads within minutes.
#AgenticAI
#SoftwareDevelopment
#SaaS
#Sales
#GenAI
The challenge
Generating leads faster than ever
Honeysales, a leading ISV and SaaS provider, is redefining how B2B companies sell. In today’s fast-paced market, sales teams need more than traditional CRM systems that merely store data:
They need tools that actively accelerate growth and deliver measurable results. That’s where honeysales saw its opportunity: helping sales teams go from zero to lead generation faster than ever.
The solution
An AI-powered approach to customer data
To realize this vision, honeysales partnered with Storm Reply to design and build an AI-powered assistant that transforms its Signal Hub platform into a true growth engine. The assistant automatically:
Analyzes customer CRM data
Defines the Ideal Customer Profile (ICP)
Identify high-potential prospects
The technology behind
AWS-based multi agent system
What feels like a single assistant to the user is in fact a team of specialized AI agents, each handling different tasks like like turning CRM data into actionable insights and ideal customer profile descriptions, identifying ready-to-buy prospects, and automating sales workflows to deliver optimal support. To bring this multi-agent system to life, Storm Reply leveraged proven AWS technologies:
The result
From Data to decisions
The results speak for themselves. With the AI assistant, honeysales has:
Cut onboarding from weeks to minutes, enabling rapid engagement
Turned CRM data into qualified leads in minutes
Streamlined ICP creation through intelligent automation
Built a scalable, cloud-native system ready for future growth
The outlook
From leads to real conversations
Looking ahead, honeysales and Storm Reply are co-innovating the next milestone: multi-agent orchestration for reply management. This advancement will extend beyond lead discovery, enabling more meaningful sales conversations and ultimately driving higher conversion rates – from prospects to booked meetings.
honeysales is a German SaaS innovator specializing in data-driven sales enablement solutions. With its Signal Hub platform, the company empowers customers to uncover, prioritize, and act on sales opportunities more effectively. Drawing on the deep B2B sales expertise of its co-founders, Daniel Brusch and Stefan Meyer, honeysales combines proven sales experience with cutting-edge technology. Together with Storm Reply, the company is pioneering Agentic AI to redefine the future of B2B prospecting.
Storm Reply specializes in the design and implementation of innovative cloud-based solutions and services. With extensive expertise in building and managing Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS) cloud solutions, Storm Reply supports leading companies in Europe and worldwide in implementing cloud-based systems and applications. Storm Reply is an AWS Premier Consulting Partner.