Your customers want to talk to you. About everything and at every stage of their buying journey – for sales enquiries to assistance and returns. And that’s a good thing. Or at least should be for the most part.
The sad reality is that many retailers fail to deliver a satisfactory customer engagement experience, which is a big deal for consumers. Twilio’s 2022 State of Customer Engagement Report found that 56% of customers would stop doing business with a company after a frustrating experience with customer support. This could mean anything from an unresponsive customer support line to non-existent complaints procedures – all things that could make your customer wish they’d ordered elsewhere.
Many of the customer engagement challenges brands face are common issues with relatively simple solutions. Fortunately, we know how to face down these challenges and ready you to supercharge your customer experience – so you can engage any customer, over any channel, at any time.
Together with our partner Twilio, we have produced an eBook that reveals three essential steps every retailer should take to resolve their biggest customer engagement challenges in the shortest possible time. And if you want to scale and personalise your experience further, following our simple 'go further tactics' will give your strategy even more of a boost.