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I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

22.11.2017 - 24.11.2017 / Il salone dei pagamenti


Experience Design for Digital Payments

REPLY will be present at the Salone dei Pagamenti on 22-23-24 November 2017 - STAND M12. We will share experiences, case studies and know-how in the digital payments field.

Experience Design for Digital Payments 0

Marco Loro


A new way to manage payments through smart objects

It will no longer be the consumer to initiate a payment using digital devices, but the object that will understand the context and pay for the service, then deliver it directly. Pay Reply, with a team of payment architects, is designing and planning digital payment solutions in which it is no longer people who do the buying, but “smart” objects.


Case Study

CartaSi chooses Pay Reply and launches MySi Pay

With the MySi app, all CartaSi customers can sign up to MySi Pay and access innovative payment services, via smartphone, in-store, and online.

CartaSi chooses Pay Reply and launches MySi Pay 0

Digital Payment Framework

Skills Framework

Pay Reply has the skills required to create online and in-store digital payment solutions. Our development framework takes advantage of a range of technologies on board user devices, to create context-based solutions.

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Mobile POS

Mobile POS is Pay Reply’s mobile payment solution, based on the synergy between ordinary smartphones or tablets and a PIN pad, a simple device that can read payment cards and process transactions in compliance with the security standards and regulations set by national and international circuits.


Mobile Pay

MobilePay is the new payment platform, developed by the six largest Italian mobile operators - Fastweb, PosteMobile, Telecom Italia Mobile, 3 Italia, Vodafone and Wind - created to make micropayments for digital services easier and faster using smartphones, PCs, and tablets.


P2P and P2B money transfers

Peer To Peer (P2P) and Peer To Business (P2B) money transfers have opened up the age of current account-based payments. Pay Reply has extensive experience in developing P2P and P2B platforms and integrating major national circuits.



Pay Reply’s value is based on the vast expertise it has acquired and on Reply’s investment in research and development. Its customers and partners include leading companies, such as 3 Italia, Banca Profilo, Banca Sella, CartaSi, Edenred, Fastweb, ICBPI, Mastercard, Olivetti, PosteMobile, Vodafone, Wind.

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