Pay Reply, the Reply Group company specialised in the development of Digital Payments solutions, contributes to the Mobile Payment & Commerce Observatory’s Research. Pay Reply participates in an interesting roundtable with the main players in the Telco, Banking, Technology & Service market to discuss these results.
Marco Loro, a Pay Reply Partner, explains that the WhatsApp-like experience is an extraordinary opportunity for these new services but some important issues need to be addressed, such as the delivery model that at this stage favours a centralized view.
Blockchain, the technological infrastructure behind the Bitcoin, raises many questions but it is for sure something that cannot be ignored. Marco Loro, a Partner of Pay Reply addresses the Blockchain Revolution.
An interview with Marco Loro, a partner of Pay Reply, on the future of payment cards in a context that - especially thanks to mobile - is moving faster and faster towards virtualization and dematerialization and towards the development of new scenarios.
Marco Loro, a partner of Pay Reply, addresses the topic of interaction with customers between mobile, online, and brick & mortar from the point of view of electronic transactions. "We need a unified platform, a digital payment hub that can help merchants identify the preferences of their customer base, channel by channel".
The efforts of the two giants on the smartphone NFC payment front offers food for thought. It is clear, today, that the device- and cloud-based models are more sustainable than SIM-based models and banks and financial institutions are no longer the only players. The importance of a simple and straightforward user experience is also clear. Meanwhile, innovation is going towards full dematerialization of payments, including POSs. An Analysis by Marco Loro of Pay Reply.
There is no single way to transform a purchasing process into a satisfying experience for the consumer. From the device to the platform, passing through the authentication system, all solutions must take into account context specificities, creating value-added services by offering integration and flexibility.
The market is ready, but according to Marco Loro, a Partner of Pay Reply success awaits those who will be capable of providing consumers with a rewarding and useful shopping experience, in other words one that can convey value.
Sales processes today involve several channels, a trend that makes it necessary to centralise payment process management. Objective: to optimize the user experience and leverage transaction information to qualify the customer base.
Pay Reply contributes again to the Mobile Payment & Commerce Observatory’s Research.
Contactless technology, thanks to a continuously expanding acceptance infrastructure, remains the leading technology to make mobile payments widespread. The strong interest in the HCE paradigm and the launch of Apple Pay are, however, in contrast compared to the SIM-based models used to date.
Banco Popolare chose Reply for setting up an application that allows the purchase of services on the move. The application, named "Youpay Mobile" is based on Hi credits, the mobile payments solution from Reply which enables innovative Remote and Proximity Payment services.
Pay Reply will join the convention for the presentation of the results of the Mobile Payment & Commerce Observatory’s research which will be held in Milan on February 20, 2014
Reply joined CARTE 2013, the fourteenth edition of the Conference&Expo organised by the Associazione Bancaria Italiana (ABI) and the BANCOMAT Consortium devoted to payment cards, Mobile payments and other electronic payment systems and services. The event was held in Milan from 4 to 5 December 2013.
La Repubblica - Affari&Finanza
Pay Reply is at CARTE 2012, the ABI event dedicated to Payment Cards and innovative electronic payment methods. The event will be held in Rome on the 15th and 16th November 2012.
Reply [MTA, STAR: REY], a leader in the planning and implementation of solutions based on new channels of communication and digital media, has launched Pay Reply, a company specialising in consultancy services and technology platforms for remote and proximity payments.
Olivetti has chosen HI Credits, the Reply remote mobile payment solution for cash registers. In particular, the new solution will be implemented on the integrated systems Nettun@ 3000 and Explor@ to provide flexible answers to the needs of shops, stores and restaurants.
According to the survey carried out by the NFC & Mobile Payment Observatory of the Politecnico di Milano School of Management, Italian people love their mobile phones and use them for a wide variety of things: surfing the web, keeping in touch on social networks, booking tickets, checking weather forecasts, using maps and geolocation services, shopping online.