We can help your customers on their buying journey

Marketing Automation

Marketing Automation

Open Reply provide marketing automation solutions to organisations looking to improve their customer’s buying journey as part of their digital marketing transformation. In a complex world of multiple products and services customers can find it challenging to firstly find what they are looking for, but then receive the right information to help them make an informed final purchase.

Our marketing automation solutions provide the latest innovation to streamline the customer buying journey, by providing personalised and relevant information at the right time.

With our teams of marketing experts, data scientists, engineers and CX designers, the marketing automation solutions we provide can be tailored to match your requirements, unlock the potential of your current Martech stack, and be scalable alongside your growing business.

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Evolutive solution tailored to your needs

Our marketing automation solution is part of our digital experience offering and is centered on Marketo Engage from the Adobe Marketing Cloud suite.

Marketo has been proven to be one of the most advanced innovative tools in the market and will fit the different stages of your digital marketing maturity journey. With the ease of use, your marketing team can expand and scale their digital marketing activities autonomously without the need of an IT expert. Marketo Engage already provides a comprehensive, state of the art, set of tools that can expand with the introduction of further advanced functionalities in terms of analytics, personalisation, artificial intelligence with the addition of other Adobe modules.

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Why choose Open Reply as your partner

Open Reply has a local team specialising in marketing automation and Adobe technologies. By choosing Open Reply as your partner, you also benefit from the expansive knowledge bank that the Reply Group shares as a whole. With each company specialists in their field.

As Reply companies work closely, you can be sure that you will be provided with the best skilled engineers, CX designers and data scientists to tailor a solution that will fit and adapt with your business's growth.

As Reply, we are driven to build long term relationships with our clients and remain as their digital experience partner.

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THE BENEFITS OF MARKETING AUTOMATION



BNP PARIBAS

Case Study

DIGITAL MARKETING CONTRIBUTES TO THE GROWTH OF BNP PARIBAS

Centric is the BNP Paribas’ digital banking platform that offers all of BNP Paribas’ services to its Corporate and Institutional clients worldwide. In an effort to increase customer engagement and improve the onboarding experience, the Centric marketing team turned to Marketo for solutions.

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