Marketers by nature
systems integrators by design

Marketing Automation

The problem we solve

Historically, marketing’s contribution towards sales has been poorly understood within B2B businesses, leading to antipathy between the two disciplines. In some extreme cases, sales teams believe that marketing activities can distract or even prevent a new contract from being successfully converted, by bombarding the prospect with irrelevant and confusing messaging.

Our purpose is to therefore drive better alignment between sales and marketing. Marketing technology can be used to automate relevant messaging at scale for prospects as they move along a sales funnel, leading to a clear attribution for marketing’s contribution towards sales.

The end result is a marketing team that can focus on keeping the pipeline full with new potential customers, and a sales team with a hot list of prospects for conversion.

Our secret sauce

The interpretation and application of behavioural data to drive increased sales, requires heavy-lifting data engineering, insight and architecture.

Open Reply’s expertise in delivering powerful data integrations at scale for our customers, gives us an advantage over other Marketing Automation consultancies.
Consulting 0

Consulting

Services include:
• Business process review
• Business strategy
• Workshops
• Customer journey mapping
• Customer lifecycle management
• Data management
• Channel strategy
• Coaching & training

Integration

Capability includes:
• Lead scoring
• Lead nurturing
• CRM and other system integration
• Event marketing campaign design
• Data cleansing and standardization
• Data segmentation
• Rollout management
• Reporting and measurement

Managed support 0

Managed support

Services include:
• Post-implementation consulting
• Campaign production and execution
• Email and landing page design and execution
• Lead capture and routing design
• CMO dashboards
• Lead source tracking
• Channel effectiveness
• Internationalization