Lead generation is an important step for any business. Marketing automation allows you to generate better quality leads by automating many steps which are repetitive and manual giving more time to your marketing team to focus on crafting a robust marketing strategy.
By tracking the behaviour of the visitors on your website, you can understand their interests and where they fit in the buying journey, allowing you to customise your follow-up communications based on these insights.
Guiding your leads through their buying journey is absolutely critical to convert them to sales. Marketing automation helps you to engage your leads and nurture them over a period of time addressing their needs at each stage in the buying journey.
Our solution has a powerful concept of engagement program. You can set up multiple nurture streams based on investor interests and serve them content to address their questions or educate them throughout their buyer journey.
Personalised content is the key to engage with your customers and win their trust because you can show them that you are aware of their needs and care about what they want.
Marketing automation simplifies the process of getting the right content to the right people at the right time. Our solution has personalisation and segmentation features that allow you to cater to the needs of your target audience in a personalised manner.
Automating the processes between marketing and sales gives your team a proper understanding and alignment of when the lead is handed over to sales and becomes their responsibility. Our solution has a lead scoring framework that helps you to identify which leads are further up in the sales funnel and are more likely to make a purchase so you can alert your sales team to contact them. You can prioritise which leads you should call immediately as opposed to the ones that still need more time to nurture and educate about your offerings.
Centric is the BNP Paribas’ digital banking platform that offers all of BNP Paribas’ services to its Corporate and Institutional clients worldwide. In an effort to increase customer engagement and improve the onboarding experience, the Centric marketing team turned to Marketo for solutions.