Open Reply provide marketing automation solutions to organisations looking to improve their customer’s buying journey as part of their digital marketing transformation. In a complex world of multiple products and services customers can find it challenging to firstly find what they are looking for, but then receive the right information to help them make an informed final purchase.
Our marketing automation solutions provide the latest innovation to streamline the customer buying journey, by providing personalised and relevant information at the right time.With our teams of marketing experts, data scientists, engineers and CX designers, the marketing automation solutions we provide can be tailored to match your requirements, unlock the potential of your current Martech stack, and be scalable alongside your growing business.
Our marketing automation solution is part of our digital experience offering and is centered on Marketo Engage from the Adobe Marketing Cloud suite. Marketo has been proven to be one of the most advanced innovative tools in the market and will fit the different stages of your digital marketing maturity journey. With the ease of use, your marketing team can expand and scale their digital marketing activities autonomously without the need of an IT expert. Marketo Engage already provides a comprehensive, state of the art, set of tools that can expand with the introduction of further advanced functionalities in terms of analytics, personalisation, artificial intelligence with the addition of other Adobe modules.
Open Reply has a local team specialising in marketing automation and Adobe technologies. By choosing Open Reply as your partner, you also benefit from the expansive knowledge bank that the Reply Group shares as a whole. With each company specialists in their field. As Reply companies work closely, you can be sure that you will be provided with the best skilled engineers, CX designers and data scientists to tailor a solution that will fit and adapt with your business's growth.
As Reply, we are driven to build long term relationships with our clients and remain as their digital experience partner.
Lead generation is an important step for any business. Marketing automation allows you to generate better quality leads by automating many steps which are repetitive and manual giving more time to your marketing team to focus on crafting a robust marketing strategy.
By tracking the behaviour of the visitors on your website, you can understand their interests and where they fit in the buying journey, allowing you to customise your follow-up communications based on these insights.
Guiding your leads through their buying journey is absolutely critical to convert them to sales. Marketing automation helps you to engage your leads and nurture them over a period of time addressing their needs at each stage in the buying journey.
Marketo has a powerful concept of engagement program. You can set up multiple nurture streams based on investor interests and serve them content to address their questions or educate them throughout their buyer journey.
Personalised content is the key to engage with your customers and win their trust because you can show them that you are aware of their needs and care about what they want.
Marketing automation simplifies the process of getting the right content to the right people at the right time. Marketo’s personalisation and segmentation feature allow you to cater to the needs of your target audience in a personalised manner.
Automating the processes between marketing and sales gives your team a proper understanding and alignment of when the lead is handed over to sales and becomes their responsibility. Marketo’s lead scoring framework helps you to identify which leads are further up in the sales funnel and are more likely to make a purchase so you can alert your sales team to contact them. You can prioritise which leads you should call immediately as opposed to the ones that still need more time to nurture and educate about your offerings.
Centric is the BNP Paribas’ digital banking platform that offers all of BNP Paribas’ services to its Corporate and Institutional clients worldwide. In an effort to increase customer engagement and improve the onboarding experience, the Centric marketing team turned to Marketo for solutions.