The experience
With the glasses in place, the viewer is immersed in a bright and futuristic showroom. All around the viewer are pillars depicting the various car brands that use Magneti Marelli components. Just by moving his or her eyes, the viewer can control the interactions, the movement of the pillars within the space, and the animations: the experience changes and evolves at each shift in direction of the viewer's eyes. Simply by fixing their eyes on the pillars for a few seconds, for example, viewers can see layers appear with information and technical data on Magneti Marelli products, accompanied by photos and videos. The technological solutions that are usually hidden away inside cars are shown to the public in a clear, detailed and immersive way.