A virtual showroom
Forge Reply, supported by Emilceramica interior designers, built a photorealistic virtual showroom to showcase the Ecwall thanks to the Oculus Rift headset. Thanks to this solution, the real booth space was extended in a virtual environment. During Design Week 2016, more then 3,000 visitors took a virtual tour in Emilceramica's virtual showroom thanks to the 3 Oculus Rift available. A second iteration of the software, featuring real time configuration of the ECwall details, was launched for 2016 Bologna's Cersaie event.