Ecwall VR Showroom

Oculus Rift simulation

Photorealistic reproduction in a virtual reality environment of architectural elements.


Ecwall presentation

Founded in 1961, now part of Emilgroup, Emilceramica operates in a leadership position in the global ceramic industry. In order to showcase its modular wall system ECWall during the 2016 Salone del Mobile in Milan, Italy, Emilceramica was looking for an innovative and technologically modern solution.

A virtual showroom

Forge Reply, supported by Emilceramica interior designers, built a photorealistic virtual showroom to showcase the Ecwall thanks to the Oculus Rift headset. Thanks to this solution, the real booth space was extended in a virtual environment. During Design Week 2016, more then 3,000 visitors took a virtual tour in Emilceramica's virtual showroom thanks to the 3 Oculus Rift available. A second iteration of the software, featuring real time configuration of the ECwall details, was launched for 2016 Bologna's Cersaie event.

Virtual tour

Take a tour in Forge Reply's virtual showroom