App Toys Blocks

When the latest technologies meet traditional toys

App Toys Blocks

With the Toy Blocks app, the child learns to bring to life the topics suggested in a set of toy blocks in a virtual and digital way by simply tapping on a tablet. Furthermore, by aligning the physical designs with the aid of the device’s camera, the Toy Blocks app interacts with the game to create a genuine 3D adventure that the child can experience either alone, with friends or with his or her parents. Developed in cooperation with the Osservatorio Chicco, the Toys apps constitute a set of applications that are devised to promote play between parents and their children, thus encouraging socialisation and language development.

A bridge between real toys and augmented reality

Based on augmented reality models and specifically designed for children between 18 months and 6 years of age, the Toy Blocks app is an application that brings interactivity to the traditional game. Toys Apps series aim to provide the child with a rich play experience through an infinite series of situations that help to promote creativity and imagination.

From traditional games into a digital experience

Based on augmented reality models and specifically designed for children between 18 months and 6 years of age, the Toy Blocks app is an application that brings interactivity to the traditional game.