VR & AR

App Toys Blocks

When the latest technologies meet traditional toys

App Toys Blocks

With the Toy Blocks app, the child learns to bring to life the topics suggested in a set of toy blocks in a virtual and digital way by simply tapping on a tablet. Furthermore, by aligning the physical designs with the aid of the device’s camera, the Toy Blocks app interacts with the game to create a genuine 3D adventure that the child can experience either alone, with friends or with his or her parents. Developed in cooperation with the Osservatorio Chicco, the Toys apps constitute a set of applications that are devised to promote play between parents and their children, thus encouraging socialisation and language development.

A bridge between real toys and augmented reality

Based on augmented reality models and specifically designed for children between 18 months and 6 years of age, the Toy Blocks app is an application that brings interactivity to the traditional game. Toys Apps series aim to provide the child with a rich play experience through an infinite series of situations that help to promote creativity and imagination.

Promoting creativity and imagination

Thanks to a specifically developed app, aligning the physical designs with the device camera brings toys to life on the screen, bridging the gap between reality and the digital experience, promoting creativity, imagination and favouring interactions.

Toys to life

The child can build his preferred objects in the physical world, and with App Toys Blocks interact with the Chicco constructions, discovering a genuine 3D adventure to experience.

The game continues on the screen

Within the app the child can interact with his preferred characters from the physical toys, but not just that. App Toys Blocs features entertaining activities that encourage him to complete constructions in the digital world to further extend the gaming experience.

Available free of charges

Chicco App Toys Blocks is available for free on iTunes and Google Play. The app has been designed for children from 18 months to 6 years of age in collaboration with the Osservatorio Chicco.

From traditional games into a digital experience

Based on augmented reality models and specifically designed for children between 18 months and 6 years of age, the Toy Blocks app is an application that brings interactivity to the traditional game.