20 July 2015
Forge Reply, the Reply group company specialising in game development, has partnered with Chicco on their project of extending physical games into the digital arena by developing the first in a series of augmented reality apps. Toys Apps series aim to provide the child with a rich play experience through an infinite series of situations that help to promote creativity and imagination.
With the Toy Blocks app, the child learns to bring to life the topics suggested in a set of toy blocks in a virtual and digital way by simply tapping on a tablet. Furthermore, by aligning the physical designs with the aid of the device’s camera, the Toy Blocks app interacts with the game to create a genuine 3D adventure that the child can experience either alone, with friends or with his or her parents. Developed in cooperation with the Osservatorio Chicco, the Toys apps constitute a set of applications that are devised to promote play between parents and their children, thus encouraging socialisation and language development.
Forge Reply’s specialists in gaming, graphic design and app development have pooled their skills to support Chicco in all phases of the project, from the design to the child’s user experience and from the creation of the graphics to the development of the apps. The project has also benefited from Forge Reply ’s specific experience and skills in the field of augmented reality.
Models and applications of augmented reality and immersive reality are areas in which Forge Reply – by combining the substantial experience it has built up in the world of gaming with mobile expertise and new technologies in the field of wearable devices – has developed a specific offering focused on the development of solutions for increasing customer involvement, whether the customers are children or adults.
Forge Reply is a Reply Group company that specialises in the development of games for mobile devices, smartphones and tablets for both the business and consumer markets. Forge Reply focuses on the development of 2D and 3D titles and games for the main app stores and on helping businesses to implement new ways of communicating and relating. These are based on concepts of interaction and involvement that are typical of gaming, such as problem solving, engagement and teamwork. Through gaming, companies gain a new channel to reach their customers, launch new products and create new perceptions of their brand in the market. They can also use gaming as a means of devising innovative ways to train and develop their workforce. Forge Reply won the prestigious Golden Dragon award for Act 1 Lone Wolf – Blood on the Snow, the role-play video game for tablet and smartphone based on the fantasy saga by Joe Dever, and for InSpace We Brawl. www.forgereply.eu