The elegant bottles in the sparkling wine cellars of Rotkaeppchen- Mumm Sektkellereien represent a unique success story for the leader in the German sparkling wine market. To help maintain its position, the company has replaced its previous customer relationship management (CRM) solution with the leading consumer goods customer management and mobility software platform.
The move has helped to provide Rotkaeppchen-Mumm Sektkellereien with a holistic view of its customers, and streamline business processes across its sales operations, enabling it to manage its sales more efficiently and react with greater flexibility to changes in the market. 4brands Reply used the platform to develop the implementation template xpressCAS, which helps to create a preconfigured solution aimed at enabling greater collaboration with retailers. 4brands Reply introduced the application and adapted to the processes at Rotkaeppchen- Mumm Sektkellereien and the sales management of the company and implemented the solution in only seven months.
The sparkling wine cellars of Rotkaeppchen-Mumm Sektkellereien stand not only for a long tradition of sparkling wine production but also for the tradition of successful German spirit brands. The company offers enthusiasts a rich selection of strong and well-known brands.
To maintain its outstanding market position, Rotkaeppchen-Mumm Sektkellereien decided to gain a holistic view of its customers, and streamlined business processes across its sales operations, enabling it to manage its sales more efficiently and react with greater flexibility to changes in the market.
The implementation of the solution began at the end of November 2010, and it went live at the end of June 2011.
“We are pleased to have delivered the project on time and on budget and we are proud to have set the record in the speed of a CAS implementation,” said Dr. Rolf Sundermeier, Managing Director of 4brands Reply.
Rotkaeppchen-Mumm Sektkellereien is sold on the cooperation with 4brands Reply.
“The 4brands Reply consultants have a very pragmatic style and combine development expertise with very good knowledge of the business processes in our industry. This is why the cooperation was so fruitful,” said André Birrenbach, Director of IT at the Rotkaeppchen-Mumm Sektkellereien.