Telecommunication & Media, for its very nature, is an industry where technological innovations is reflected in deep changes into the user experience.
In less than ten years, newspaper and TV have gone from being the most used media to become surpassed by streaming services and social platforms; cell phones primary use shifted from voice call to interact with the more-and-more digitalized world. Such changes cannot be halted; trying to oppose them means only to become obsolete.
Keep your customers engaged and your empoyees happy through innovation.