15 - 16 November 2012
Pay Reply is at CARTE 2012, the ABI event dedicated to Payment Cards and innovative electronic payment methods. The event will be held in Rome on the 15th and 16th November 2012.
Reply exhibits at CARTE 2012 and showcases its solutions for mobile payments.
HI Credits, Reply’s Mobile Payments platform helps banks, telco operators, retail companies and utilities to create new payment services for the smartphone that are safe and context aware.
Reply will also be giving a presentation on "Application scenarios as drivers in the development of the mobile payments market". This will take place in the break-out session on "Technology and Mobile Service Payments", from 9.30am on November 16th.
The presentation will focus on why a simple payment transaction is now considered to be just a commodity, unable to fully satisfy the needs of consumers and merchants; and will consider why we must transform payment services into a shopping experience that can generate value for all stakeholders.
For Further information: Carte 2012.