YOUR Pharma
and life science Consultancy

Consulting based on science

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About us

Laife Reply is a management consulting firm specifically focused on the life science industry. Laife Reply's clients are global corporations and emerging specialists in the pharmaceutical and related industries. Laife Reply guides and accompanies clients through their strategic and operational projects along the entire R&D and Go-to-Market process. It is important to us that we derive our recommendations for action in a scientifically sound manner and we do not forget that the customer is always at the center of our attention. In doing so, we are united by solution-oriented action and a distinct "can-do mentality"!

Our Approach

Laife Reply‘s thinking and action goes beyond immediate project delivery. By aligning project goals with your strategic objectives, we act as your advisor and sparring partner. We always apply tools and methods tailored to your organization.

Business Excellence and Efficiency

We optimize complex structures and processes in your organization. By creating transparency, we understand existing blockades in the cooperation and can dissolve them. In doing so, we involve all relevant stakeholders. As a result, your organization becomes more agile, learns to develop processes in a targeted manner and lives a culture of continuous improvement.

Innovation and Business Models

We support you in all facets of innovation management. This involves well proven approaches such as Business Model Canvas, Design Thinking, Lean Start-Up or Prototyping for developing and executing tailor-made innovation strategy.

We consider corporate culture the key enabler for any innovation effort. This allows for integrating innovation in your entire organization to eventually run your innovation projects more effectively and efficiently.

Change Management

Joint analysis of stakeholder expectations and common KPIs for your leadership team are the starting point for any Change Management initiative. We involve your relevant stakeholders and encourage them to question the status-quo. Our change measures are tailor-made and minimally invasive. The resulting mentality of “continuous improvement“ will increase your agility and resilience.

Digital Transformation

We firmly believe that digitalization can only succeed in a combination of strategy, processes, technologies and people. It is exactly those dimensions we consider when jointly driving the digital transformation of your organization with you.

Strategy Development

We support you in developing your strategy and in implementing it with your team on the levels of business units, markets and technologies. A dedicated change- and communication concepts address the requirements and expectations of internal and external stakeholders. We thereby plan, detail and support local, regional and global roll-outs.


Sustainability is - especially combined with digitalization - a key success factor for any company‘s future readiness.

We support you on strategic and operational levels in integrating these two trends to eventually create competitive advantage. Our sustainability services include offerings such as benchmarking analysis, development of sustainability strategy or new sustainable business models.

Match Fit 4 Transformation


Fit for Digital Transformation

70 percent of digitalization projects fail - because of an inadequate process landscape and employees unable to embrace and drive change. The program "Match Fit 4 Transformation (M4T)" is preparing enterprises, so they can run successful digital transformation initiatives.

Learn more about M4T and our approach.

Fit for Digital Transformation 0



Laife Reply is looking for focused and committed professionals, who share our passion for science and want to get things done. Are you in?



Best Practice


Keeping business running even when facing major disruptions is possible if an organization is sufficiently prepared. Recent events in the context of the COVID-19 pandemic have made us aware of this simple truth once again. Business Continuity Management (BCM) is a company-wide approach designed to ensure that critical business processes can be maintained in the event of a major internal or external incident.


Industrie 4.0

Case Study

A new dynamic for the IoT Pilot project PLUSS

The implementation of digital transformation projects is proving to be a key element in the pharmaceutical industry to position companies sustainably in a competitive environment. Merck, a company specialising in healthcare, life sciences and performance materials, has been supported with suitable project management methods by Laife Reply in achieving this goal in a structured manner.

A new dynamic for the IoT Pilot project PLUSS 




Bartholomäusweg 26
33334 Gütersloh
Tel: +49 5241 5009-0