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    Best Practice

    Point of Sale Integration In Food Retail

    The amalgamation of in-store and online shopping has led to different expectations from customers in regard to the services retailers must provide. These customer experience demands require a continuous re-evaluation of processes and underlying IT architectures.

    Cluster Reply supported a major grocery retailer in the UK with the integration of its Point of Sale Cash Register solution with its back-end Data Warehouse. The goal of this project was to identify customer needs more efficiently. In addition, the retailer wanted to integrate data from in-store activities and customer online shopping, to achieve a deeper insight into customer demand; they set out to create a real time view of stock availability to improve the omnichannel customer experience and offer additional services such as home delivery


    Systems integration for a comprehensive, connected and real-time view

    Technically, the integration of POS solution in stores across the UK, the retailer’s backend systems and connected partners demanded the implementation of a new integration layer.

    Cluster Reply provided the integration layer, hosted entirely on the Microsoft Azure platform using BizTalk Server (hosted on Azure) to provide a hybrid capability which employed the following integration technologies on Azure

    • Service Bus
    • Logic Apps
    • API Apps
    • API Management

    To facilitate the communication between a variety of third parties, Cluster Reply provided API apps, enabling third parties to integrate with the retailer’s back end systems in a lightweight, low latency way.

    The solution developed by Cluster Reply offers a comprehensive, connected and real-time view of stock, delivery and of customer buying habits. This has resulted in providing a home delivery service either online or in-store. This is the foundation for further customer experience improvements that offer outstanding services that add real value for the customer, particularly in a highly competitive market such as food retail.

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