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CUSTOM AI MODELS for your business
Own the intelligence your business runs on
Today you rent your AI by the token. We train models on your own expertise, so cost, quality and ownership sit with you.
our why
A rented model is not an asset.
Every prompt, correction and workflow your experts write improves a model you will never own.
You pay by the token, and the price, the limits and the roadmap are set by someone else. Make your own expertise the thing that compounds instead.
Your expertise stays yours and compounds.
Our mission
Own the AI you rely on.
From cheaper inference to models that are yours.
Start where the money is: what you pay for AI today, and why. Ownership comes later, as a decision taken with the numbers in hand.
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Inference economics
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solutions
Reply Model Factory · PhysicsAI
The path
From renting to owning.
Four levels. Each one stands on its own, and we can take you from the first to the last.
The proof
Our partners
The models come out of Reply Model Factory and they're trained on Italian, European and global HPC clusters we operate ourselves. Around that sits the Reply Group (14,307 specialists and €2.48bn in FY2025 revenue) and direct technology partnerships with LangChain and NVIDIA.
NVIDIA powers the training and distillation of proprietary models on our clients' data, and the inference that serves them at real production cost and latency.
With LangChain we close the loop on internal AI systems: every interaction becomes evaluation data, which trains the next version of the model.
With Nebius we scale training and inference on dedicated GPU cloud capacity: the compute behind proprietary models that need to run at enterprise volume.
Ready to own your model?
Understand the work, meet the team, or measure where you stand. Start with whichever fits.