IMPACTT

From AI Ambition to Lasting Business Value

IMPACTT: Your Roadmap to AI Success

From strategy to scale, our seven-stage IMPACTT Framework helps organisations adopt AI faster, reduce risk, and deliver lasting business impact.

What Makes IMPACTT Different:

Many organisations struggle to move beyond isolated AI pilots and proof-of-concepts. AI initiatives often stall because strategy and execution are disconnected, value isn’t proven early, data foundations are often not in place, and business adoption lags behind technical progress. At the same time, governance, ethics, and long-term sustainability are frequently afterthoughts, resulting in fragmented capabilities, wasted investment, and limited enterprise impact.

The Affinity IMPACTT Framework solves this by providing a structured, end-to-end approach turning AI ambition into measurable business results by:

Linking strategy and execution
Delivering outcome-centric momentum
Focusing on the foundations
Embedding responsible AI
Ensuring continuous value

Take a holistic approach that connects business strategy to delivery, guiding organisations from initial vision through to execution and measurable value realisation.

Move beyond the pilot by keeping business outcomes at the centre of decisions and delivering early value to build confidence.

Establish the core building blocks within people, data and technology that will create the right environment for AI to scale and deliver lasting business value.

Embed ethics, fairness, and transparency into every stage of the AI lifecycle - so responsible AI becomes standard practice, not an afterthought.

Leverage continuous feedback loops and business KPIs to refine AI solutions over time - ensuring they stay aligned to evolving business needs while embedding systematic learning across the organisation.

Our IMPACTT Framework

Seven clear stages to take you from AI ambition to measurable value - all in one practical, outcome-focused framework.

Initiate

Set ambition, vision, and leadership direction.

Measure

Evaluate business, people, technology, and data readiness.

Key Activities:

Collaborate with stakeholders to identify pain points.
Assess pain points for AI suitability, and determine high priority use cases.
Assess data quality and availability.
Evaluate technical infrastructure.
Gauge skills and capabilities.
Address cultural or organisational resistance to AI.

Outcome:

Understand what needs to change in order for the organisation to deliver it's AI ambition.

Position

Create the roadmap, prioritise initiatives, set metrics.

Activate

Put data, skills, and governance foundations in place.

Create

Prototype and validate solutions to prove business value.

Key Activities:

Data acquisition, cleaning, and integration for targeted use cases.
Rapid development of prototype architectures focused on feasibility and impact.
Iterative feature engineering and model training.
Initial model validation using real business metrics.
Early stakeholder engagement and feedback loops.
Compliance, risk, and ethical guardrails even in pilot.

Outcome:

Deliver the core intelligence required to enable the AI solutions.

Transition

Deploy into production, integrate into operations.

Thrive

Track KPIs, optimise, and communicate results.

How Affinity Reply Can Support

Ready to move beyond AI pilots and proof-of-concepts? With IMPACTT, you can align strategy and execution, prove value quickly, and build momentum for enterprise-wide adoption. Let’s turn ambition into measurable business impact - together.