A snapshot of the digitalization of the German Manufacturing Industry, seen through the lens of 2021 – this is the
aim of a project at IESE Business School.
In collaboration with Storm Reply a group of six managers is conducting a research project as part
of their Executive MBA . The students come from a range of backgrounds and currently hold roles at
companies such as Telefonica, Medtronic, Siemens and Xitaso. While the Team is diverse, they share
one thing: a passion for technology and digitalization.
For this project, Storm Reply and the IESE Business School are inviting members of the German Manufacturing Industry to get in contact with
Two main topics will be tackled within the context of a 60 to 90-minute discussion. The first one aims to define the current position of the interviewee’s company according to the six Industry 4.0 application levels as identified by the VDMA (German Engineering Federation).
The second topic explores where the interviewees see their companies in two to four years, and what they consider the key technological enablers and blockers to this development.
Interviewees will also be invited to attend a virtual roundtable event in April, with external speakers, to learn the results of the project, and to discuss the key themes of the report with the students and with each other.
It is of the utmost importance that the data of those taking part in the research is treated with the respect and sensitivity it deserves. Information from the interviews will be reviewed and anonymized before being collated into a report. Furthermore, data will be handled only by the six IESE students and will not be shared outside of this group.
This includes not sharing PII data in any form with Storm Reply or other third parties. The IESE students will delete any PII data collected as part of this study within 30 days after the project has been completed, or earlier, should an interviewee request it.
Storm Reply is the Reply company specialized in the design and implementation of cloud-based solutions and services. Storm Reply supports the leading industrial groups in moving their systems and applications to the Cloud. Through a well-established expertise in Cloud solutions, Storm Reply provides end-to-end support for Cloud Strategy and Migration services, Cloud Applications Development and Cloud Service Management.