Strategy Summit: B2B Sales & Key Account Management

26-27 September 2018

Berlin, Titanic Chaussee Hotel

Riverland Reply participates in the B2B Vertrieb & Key Account Management Strategiegipfel in Berlin on September 26 and 27, 2018. In numerous case studies, the event sheds light on what constitutes successful B2B sales today. After all, sales in the B2B sector is undergoing profound change. Where customer relationships that have grown today guarantee business success, new customer requirements may endanger existing business models tomorrow.

The strategy summit examines the questions of which competencies in B2B sales will be required in the future, how the opportunities of digitization can be meaningfully applied to one's own sales model and what customer orientation, CRM or sales excellence mean in today's market environment. Visit the experts from Riverland Reply at the joint stand with Oracle.

26 September 2018
10:30-10:50 AM
Joel Puznava, partner at Riverland Reply, takes part in the panel discussion on digitization as an opportunity and challenge for B2B sales. The following topics will be discussed:

• Digitization of products, services & business models as well as the effects on sales
• The role of sales in a multichannel approach
• Customer Journey & Customer Touchpoints
• Customer Engagement as the key to customer relations

27 September 2018
09:20-09:50 AM
Joel Puznava speaks on the second day of the event on the subject of Big Data, AI and CRM in order to successfully win customers. Big Data and AI technologies have evolved rapidly in recent years. However, while expectations for AI-driven applications are skyrocketing, there is still much uncertainty: How can Big Data and AI actually be used profitably in the company and what connection do they have to the CRM system?

HERE you will find more information about the event.

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