Interior furnishings retailers are extremely reliant on customers being able to view products in shops. In an era of physical distancing, this is becoming an increasing challenge in relation to customer acquisition. Through online catalogues alone, it is difficult for customers to imagine products in their real size and from different angles in their own home. Even a web shop can offer only limited assistance with this.
In furniture sales, printed products such as catalogues, flyers and brochures play a huge role for communication and marketing. Online retail is not as effective as in-store experiences for large purchases such as sofas, kitchen extensions and cupboards, in particular.
Augmented reality applications can offer a similar experience to stores both in the current situation and in the longer term for customers who live far away. In addition, the technology offers long-term potential for customer service.
Following the tracking process, the associated product appears on the mobile device’s screen as a 3D model. Small-scale interactions with the 3D item are possible, for example lamps can be switched on and off and cupboard doors can be opened and closed. In addition, info points can be integrated into the 3D scene that link to further information such as websites or explanatory films.
In a second step, users can scale the product to actual size and place it in their surroundings at home. For precise positioning, plane detection technology is used, which can recognise surfaces such as tables, the floor and, optionally, even walls. This enables each item to be placed on a horizontal as well as a vertical plane, meaning objects can be accurately moved and rotated on cupboards too.
Infinity Reply is also able to integrate an additional feature into its solution: an automatic camera shot via the user’s device, capturing the angle and intensity of light in a room. Based on this, the app alters its representation according to the product’s qualities and takes into account, for example, reflections on reflective materials such as metal. This heightens the realistic effect of the projection.