Best Practice

Virtual Consumer Agent

Shaping Campaign Success with Virtual Consumer Agents
and Generative AI

Scenario

Empower marketing precision: simulate, segment and strategize

For many companies, understanding customers has always been crucial in order to create and effectively target marketing campaigns. Customer profiling and segmentation techniques are now well-established in the marketing field.

Furthermore, in recent years, we have been witnessing a true revolution in Generative AI in this domain, with an increasing number of companies leveraging it to create and hyper-personalize their customer communication.

Solution

An innovative marketing strategy development solution

The Virtual Consumer Agent, a solution developed by Data Reply, empowers the marketing team to engage with a digital twin of their real customer base that creates virtual representations of consumer attributes and preferences, trained by past behavior.

Powered by Generative AI, this solution provides a centralized simulation environment for exploring and manipulating marketing scenarios.

Delivered through an intuitive conversational chatbot, it enables users to experiment with strategies, analyze detailed insights behind outcomes, and refine their approaches interactively and effectively.

Description

The Virtual Consumer Agent integrates advanced features such as what-if analysis engines and a creative potential evaluation system, all within a natural language-based conversational interface, making the process simple and accessible.

The solution takes as input first-party data from the company’s customer base and past marketing campaigns, including received outcomes as well as product specifications, offers, and messaging.

This system can be further enriched with contextual information, such as communication strategies and brand identity elements, to make it even more comprehensive and realistic.

Business Value

Assessing the effectiveness of a marketing action before performing A/B testing, enables you to save both time and resources while optimizing your strategy.

This tool leverages your company’s own first-party data to deliver a fully customized experience. All data stays private and secure.

Right timing, optimal channel selection and content creation, key aspects of a campaign, can now be finally centralized in a single tool.

The tool’s intuitive design allows teams, regardless of their technical expertise, to easily leverage its capabilities.

Technical Details

The capabilities of the Virtual Consumer Agent are based on a combination of advanced machine learning models and Generative AI techniques.