How Agentic AI Transformed France's Leading Vacation Camp Platform: A Totemia Success Story

Discover how Data Reply France helped Totemia revolutionize their search experience, reducing search time by 65% and increasing booking completion rates by 40% through innovative Agentic AI solutions.

the challenge

When Growth Creates New Challenges

Totemia, France’s leading vacation camp platform, is currently facing significant growth challenges. Their existing search system is inefficient and user-unfriendly, inundating parents with over 60 results. This not only requires them to complete lengthy forms before revealing availability but also lacks the capability to handle searches for multiple children. As a result, service quality is degrading, threatening both growth objectives and customer satisfaction. Totemia aims to ensure accurate and reliable recommendations to improve user experience.

the Solution

Choosing AgentCore for AI Agent Deployment

To tackle these challenges, Totemia chose AgentCore for its flexibility and robust features. With AgentCore, the company can easily develop and test solutions using various Python frameworks, allowing for quicker experimentation. The built-in gateway facilitates secure integration of Lambda functions as reusable tools across multiple agents. Additionally, AgentCore’s memory management, observability, and identity services reduce development overhead and simplify the scaling process to production.

Solving Core Pain Points with AgentCore

The AI Assistant developed with AgentCore focuses on enhancing search efficiency by narrowing results from 60 to just 5-10 relevant options. It offers flexibility in managing different child age groups, considers departure city and transportation logistics, and accounts for seasonal factors in date management. Furthermore, it provides thematic and multi-activity options, maintains session history for conversation tracking, ranks vacation stays based on user reviews, supports multilingual conversations, and ensures optimal response times.

Building the Offer Agent

Totemia is developing an Offer Agent to help clients discover the perfect vacation for their children among more than 1,000 available offers. This agent delivers a personalized, conversational search experience, guiding parents through tailored recommendations based on their unique needs and preferences. It integrates seamlessly with Totemia’s real-time Offers database, ensuring up-to-date results. If no exact match is found, the agent proactively suggests adjustments to key criteria, helping clients refine their search until they find the most suitable offer.

Key AgentCore Services Utilized

The Offer Agent runs in a serverless AgentCore Runtime using the Strands Agent Framework, with Docker images stored in Amazon ECR. Cognito and the AgentCore Gateway handle secure authentication and tool orchestration. A Lambda function generates SQL queries to retrieve the top five offers from Amazon RDS, while CloudWatch monitors performance and reliability.

Looking Forward: The Future of Vacation Discovery

This transformation represents more than just a technical upgrade—it's a fundamental shift in how families discover and book vacation experiences. By embracing Agentic AI, Totemia has created a foundation for continuous innovation and growth.

What's Next:

  • Enhanced personalization through machine learning

  • Integration of additional data sources for richer recommendations

  • Expansion of AI capabilities to other areas of the customer journey

Metrics and Business Impact

65% reduction in search time

40% increase in booking completion rates

24/7 Availability

60 generic options turned into 5-10 personalised suggestions

5-25% increase in conversion rates

300% ROI in 12 months

Ready to Transform Your Business with Agentic AI?

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